The LBMA and S4M Explain California’s New Privacy Law

By Nawal Es-sdiqui Industry Insights Comments Off on The LBMA and S4M Explain California’s New Privacy Law

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CCPA, California’s new privacy law, is designed to give consumers more control over their personal information and protect the data rights of California residents.

The law, which is one of the strictest privacy laws to-date in the US, will have a direct impact on marketers and the digital advertising ecosystem.

Learn more about CCPA and how it could impact your business by downloading our CCPA 101 guide.

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