NYC Advertiser Breakfast: Drive To Store – Should we pay for organic visits?

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Location data has become a proxy in our lives to determine who, what, where, when, and how we interact with the world around us. This data is filled with nuances that marketers must understand. On April 12th from 8.30am to 10.30 am at NeueHouse in New York, we are hosting an intimate group of industry executives with deep knowledge about location data application and related complexities.

During the event, we will address questions such as:

  1. How to contextualize location data to create effective attribution models to drive qualified traffic into stores?
  2. How to leverage location data to inform investment decisions across channels, augment CRM, and even stimulate product innovation?

 

This is an invitation-only event. If you would like to attend, please contact us to request an invitation.

 

Speakers at the event

Warren Zenna – EVP, US Managing Director, Mobext

From 2001 to 2010, Warren established himself as a Digital Brand Marketing and Business Development expert, working exclusively on the marketing services/agency side of the business with firms including BrandGames, IMC2, Zeta Interactive, iCrossing and Publicis Groupe (Phonevalley/Digitas). Currently, Warren is the EVP/U.S. Managing Director of Mobext, Havas Media’s Global mobile unit. In this role, he oversees the strategic and operational aspects of Mobext’s mobile activation activities across the Havas network.

 

Jodi Andrews – SVP Media at MODCo Media

Jodi Andrews recently joined MODCo Media as the Senior Vice President of Media with responsibilities including building strategic visions as well as delivering results for several clients such as Rockstar Games, Brighthouse Financials and Brahmin Handbags. 

 

Carl Fremont – Global Chief Digital Officer, MEC

Carl leads the strategic direction for the growth and seismic shift in data and digital services for MEC, a leading global media and marketing agency. He is a passionate leader in the industry and a frequent speaker/consultant on the transformations occurring in digital and technology; often quoted in the press for his views on the future of marketing and media.

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