S4M Stars – Sherbin Shamsuddin, Insights Manager

By Nawal Es-sdiqui S4M Stars Comments Off on S4M Stars – Sherbin Shamsuddin, Insights Manager

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We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us!

What does it mean to be Insights Manager?

It means creating insights to support and help S4M strategies. This is mainly about understanding client audiences, their behavior and connecting them with geolocation.

How would you describe yourself?

I’m a curious storyteller, wannabe statistician, foodie and mother packed in one!

If you could switch positions with a colleague, who would it be and why?

It would be Caroline Sajas, our Head of Operations UK – for all the versatility. She’s just one person but is taking care of strategy, project management, sales, human resources and pure management like a seasoned juggler!

Who’s your favorite superhero?

It’s such a cliché answer – but I do think common people are superheroes. In the current context, if I have to choose one name, it would be Captain Tom Moore.

S4M Stars - Sherbin Shamsuddin, Insights ManagerWhat’s the craziest object you have on your desk?

At the moment, my kitchen table is my favorite work-from-home spot so you can find used tea bags piled in a bowl – I’m saving them for my roses. Usually, it would be some sort of artwork or craft item made by my daughter 😊

What do you like most about your job?

Being able to have a direct impact on strategy and the freedom to innovate on the insights side. I like doing deep dives to understand audience motives and presenting it as a story for the benefit of brands.

What can we find in your fridge?

Buttercream frosting leftover from my last bake!

What’s your most useful skill?

Talking ‘Data Stories’. I think my most useful skill is the ability to create insights from data. Being a ‘hybrid’ in insights terms enables me to easily combine number crunching and storytelling to answer business questions.

Connect with Sherbin on LinkedIn.

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