S4M Stars – Ronit Roy, Product Specialist

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We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us!

What does it mean to be Product Specialist?
For all the ads you see on websites and apps, a part is served by the product that I build with my team here in Marseille. My day’s work involves onboarding new users on the product and bridging the gap between clients’ requirements and then translating them for my product and engineering teams to deliver new features, upgrades and improvements. If you happen to use Fusio and you get stuck, I’ll be that one friend who’ll get you out of that situation 😃

How would you describe yourself?
I’ve been asked this question quite a lot in the past, so I’ll try to answer it differently this time. Situationally, I’m always enthusiastic. I have a lot of energy in me that I need to let out, so you can see me dancing around or head-banging on my desk with loud music in my ears. Professionally, I’m passionate about technology and I love marketing. Over the last seven years, I’ve been at the top of my game from building campaigns for some of the world’s best brands to now building a product that substantiates KPIs for brands. I’m loving it! I’m also addicted to content. In fact, I learned how to speak French from Netflix! So, you can guess my love for consuming content. I love to read and write and produce my own content as well.

If you could switch positions with a colleague, who would it be and why?
I don’t know who I’d exchange positions with, but the next step I’d like to take is to move into business and company strategy. I’d like to start with business development and establish a new business unit for S4M.

What’s your most useful skill?
Leadership through ownership. I believe we all have a leader in us but taking ownership of our own actions is something that comes with time, patience and confidence. I like to take ownership of my actions and decisions and it has always helped me grow as a person in both my personal and professional life.

S4M Stars - Ronit Roy,Product Specialist 
What’s the craziest object you have on your desk?
I’ve always had a bubble-making wand on my desk. It’s more of a thinking device for me whenever I have to find a solution to a user problem or I’m ideating on a new feature for Fusio. I use my bubble wand and voilà, magic happens. Call me #HappyPotter (yes, I did).

What do you like most about your job?
I’m a solution-driven person and my daily work feeds my need to find solutions to different problems from trading, to marketing and product-led systems thinking. It’s just paradise. I love finding solutions for my clients, and especially my users as I’m closely connected with them. The most motivating is that WOW effect I get from them when I give them the solution to their problem!

Who’s your favorite historical character?
Well, it has to be Socrates. He said “the unexamined life is not worth living” and I love asking questions to myself and others because, to me, one can learn from everyone and everything around them. Wisdom is a function of observation and, if you observe, you’ll have questions, try to find the answer to them and have knowledge.

And your favorite superhero?
Batman. I know a lot of people don’t like rich capitalists, I just look at it from a realistic perspective – if some of the ultra rich actually tried to help the society, it might just work out!

What can we find in your fridge?
Lots of hot sauce and loads of fruits.

Connect with Ronit on LinkedIn.

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