S4M Stars – Francisco Lasa, Senior Sales Director

By Nawal Es-sdiqui S4M Stars Comments Off on S4M Stars – Francisco Lasa, Senior Sales Director

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We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us!

What does your job entitle? 

I build media agency and client relationships with LATAM agencies in Miami and LATAM local, and present the capabilities and tools of S4M’s platform. Throughout this process, I try to keep strong relationships with existing clients, prospect new ones, demo our offerings, provide thought leadership on why mobile and Drive-to-Store are the new and best option for brands and clients, and ensure that clients’ needs are met and exceeded. Wow, that’s a lot!

How would you describe yourself?

I’d say fun, outgoing, and good vibes – it’s my motto for my personal life. For the workplace, I’d go with dedicated, passionate, thorough, but most importantly having fun while performing and achieving goals.

If you could switch positions with a colleague, who would it be and why?

Oh, definitely James Rogers! I’d love to discover the APAC market and find the similarities with the LATAM market since both are huge but different in spending power. Also, to learn how to reach the right people, since both markets deal with many different cultures. And I’m not against experiencing life at the other side of the world! That would expand my travel bug and increase my knowledge of different cultures.

What’s the craziest object you have on your desk?

A rooster. It’s small and it was a gift. So, why not?

What’s your most useful skill?

I’d have to say my “outgoingness”. I’m always up to interact with people, no matter the situation.

What do you like most about your job?

Mmh… Interacting with different people and educating/convincing them that S4M’s the new way for brands and clients to spend their dollars. Yep.

Who’s your favorite historical character?

I actually have two and they’re very different. The first one’s from my homeland of Puerto Rico – Roman Baldorioty de Castro. He shaped what Puerto Rico is today and is one of the main people who ended slavery in our island. For world figures – Alan Turing. He was highly influential in the development of theoretical computer science, providing a formalization of the concepts of algorithm and computation. He’s widely considered to be the father of theoretical computer science and AI.

And your favorite superhero?

Iron Man. The genius “self-made” inventor who used his strengths for the greater good.

What can we find in your fridge?

Cold Pizza, beer (lots of it), juice, fruits and if we count the wine fridge then a ton of wine.

Connect with Francisco on LinkedIn.

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