With shops, car dealerships and restaurants reopening for business in France, customers are more willing to spend than ever. But brick-and-mortar stores still have it tough, so we want to make sure they have the most successful ad campaigns possible to bring customers back through their doors.
At S4M, we know that local business matters. That’s why we’ve launched Proximity by S4M in France – a new omnichannel offer designed to help local retailers succeed.
Using unique local market data from an exclusive relationship with France Pub, Proximity by S4M delivers retailers insights into how to effectively plan and activate their omnichannel advertising spend, region by region and store by store.
The data provides retailers with strategic insights to tailor OOH, radio, leafleting and digital advertising plans to deliver the most effective strategy for each unique location, taking into account regional variations, mobility patterns and government restrictions. The digital advertising elements of these recommendations are activated through Fusio, our drive-to-store platform.
This new offer forms part of S4M’s broader drive-to-store offering, which has expanded beyond mobile, enabling brands to activate display, video, audio and OOH, with the goal of driving more customers into local French stores.
Proximity by S4M gives impactful insights into how to effectively plan and activate omnichannel advertising. Understanding local purchasing behavior, shopping habits and media channel impact is key for brands to tailor the right strategy and deliver the most effective campaign for each store location.