• FUSIO BY S4M

    AI-POWERED DRIVE-TO-STORE PLATFORM

    GET A DEMO

Connecting brands with shoppers to optimize footfall uplift in real-time


FUSIO by S4M helps marketers maximize media spend and get full visibility of their return-on-ad-spend (ROAS) from each mobile campaign. With powerful campaign insights, marketers can easily enhance their future drive-to-store campaigns for the best performance.

Hyper Precise Shopper-Based Targeting


Rethink conventional proximity targeting using only radius or polygon zoning with FUSIO by S4M. Pinpoint high-potential shoppers and gather better insights on where they are; by combining travel time to store and historical location data with Dynamic Catchment Areas (DCA).

Shopper Affinity Areas

Target location areas with large volumes of potential shoppers

eg. Device ID visited a store and was seen repeatedly 2km away from it, thus indicating a high affinity between this location and the store.

Travel time to store

Adjust your catchment areas by targeting based on the shoppers’ travel time on foot or by car into store(s).

Shopper Affinity Areas

Target location areas with large volumes of potential shoppers

eg. Device ID visited a store and was seen repeatedly 2km away from it, thus indicating a high affinity between this location and the store.

Travel time to store

Adjust your catchment areas by targeting based on the shoppers’ travel time on foot or by car into store(s).

Drive Visits to Stores with Advanced Machine Learning


Daily Footfall Uplift Measurement & Optimization

FUSIO by S4M dynamically creates and compares two similar datasets: shoppers exposed and non-exposed to the ad. Both segments are automatically built with the same targeting criteria as the advertiser’s campaign including: device IDs, location, time, OS, smartphones/tablets to measure incremental visits. 

GeoAccuracy® By S4M

Accuracy

Latitude & longitude GPS precision

Targeting

Eliminate uninhabited areas

Precision

Remove centroids

Efficency

GPS vs. IP location inconsistencies

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