Connecting brands with shoppers to optimize footfall uplift in real-time
FUSIO by S4M helps marketers maximize media spend and get full visibility of their return-on-ad-spend (ROAS) from each mobile campaign. With powerful campaign insights, marketers can easily enhance their future drive-to-store campaigns for the best performance.
Hyper Precise Shopper-Based Targeting
Rethink conventional proximity targeting using only radius or polygon zoning with FUSIO by S4M. Pinpoint high-potential shoppers and gather better insights on where they are with Dynamic Catchment Areas (DCA).
Shopper Affinity Areas
Target location areas with large volumes of potential shoppers
Travel time to store
Adjust your catchment areas by targeting based on the shoppers’ travel time on foot or by car into store(s).
Drive Visits to Stores with Advanced Machine Learning
FUSIO by S4M dynamically creates and compares two similar datasets: shoppers exposed and non-exposed to the ad. Both segments are automatically built with the same targeting criteria as the advertiser’s campaign including: device IDs, location, time, OS, smartphones/tablets to measure incremental visits.