S4M Expands Drive-to-Store Offer with Real-Time Visit Measurement Integration

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S4M announces a new data partnership to provide clients with more foot traffic measurement options within their drive-to-store campaigns. This integration with adsquare lets FUSIO by S4M users see and access hourly updates of incremental store visits directly generated from their mobile campaigns. Marketers can optimize campaign budgets in real-time based on the best performing parameters to boost visits from mobile ad impressions.

This integration comes on the heels of the recent integration with Factual to provide clients with more options to complement their drive-to-store campaigns. With FUSIO by S4M, marketers have the peace of mind that their campaign effectiveness measurements, such as impressions, clicks and incremental visits; are impartial and double verified. This integration will be live this summer.

“We are committed to impartial measurements and transparency for our platform, FUSIO by S4M. To achieve this, we continue to seek out strategic third-party measurement integrations with reliable industry actors,” explains Christophe Collet, CEO of S4M. “This partnership with adsquare and their store visit metrics adds to our growing list of partners, giving our clients more options when running drive-to-store campaigns with S4M.”

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