Deterministic Audience Insights For Drive-to-Store Campaigns

By Shareena Fontaine Product Insights Comments Off on Deterministic Audience Insights For Drive-to-Store Campaigns

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S4M partnered with zeotap, the global deterministic identity and data platform. This partnership enables S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM.

Zeotap provides data from unique enterprise sources such as security companies and payroll providers. It has access to more than one billion global unique profiles with ID-verified sociodemographic and raw app usage data as well as granular purchase intent data. Thanks to this partnership, S4M can provide a holistic understanding of consumers, allowing marketers to turn them into actionable insights in order to meet their business objectives.

With access to zeotap’s deterministic audience insights mid and post-campaign, Fusio by S4M optimizes strategies in real-time and further provides insights into in-store visitors as well as the engaged audiences within any advertising campaign – through the implementation of a lightweight pixel.

If you’re interested in seeing how deterministic audience targeting can optimize your brand or client’s campaigns, please get in touch.

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