Browsing category:

Press Release


We conduced a study on 92 mobile programmatic campaigns across Europe, US, and APAC between June 2016 to February 2017. The results were compared to a similar research conducted last year. The study evaluated three key indicators, fully rendered impressions, fraudulent clicks, and mobile landing page arrivals to observe the state of ad fraud in the industry.[…]

Read More

S4M launches a brand new mobile advertising offer, the Adbot, to leverage the rise of chatbots and redefine brand engagements. With this offer, advertisers can reach users across a vast selection of publishers and direct them into the Messenger App to carry out a personalised conversation in real-time. Lancôme France and ZenithOptimedia (Publicis Media) is debuting[…]

Read More

Milan, Italy, March 29th, 2017 – S4M (Success for Mobile), a mobile ad tech company founded in Paris, France, is growing its businesses in Italy with the opening of a new office and two senior hires. This new development comes as a series of successful expansions for the company to London, Düsseldorf, and most recently[…]

Read More

Paris, March 20th, 2017. S4M reinforces its French team with new hire of Simon Perrot as Head of Sales France. Simon joins S4M from Spafax Networks France where he was the Managing Director. This strategic recruitment complements the rapid growth of the company within in France. Simon Perrot’s principal mission in his role at S4M[…]

Read More

London, Feb 21, 2017 – S4M (Success for Mobile) acquired Netadge this week in a move to strengthen the company’s offerings in the programmatic industry and enlarge the current R&D team to more than 50 engineers. Netadge is a leading self-service mobile DSP specializing in mobile RTB founded in France with presence in New York.[…]

Read More

Earlier this year, S4M examined 87 campaigns, composing of 2.3 billion ad requests, between January to June 2016 in Europe, the US, Latin America, and in APAC. The goal of this study was to to investigate the problem of ad fraud and existing buying models. Between the ad request from the ad server and the moment[…]

Read More

Following months of R&D and MRC accreditation, S4M unveils a next generation anti-fraud mobile ad technology with real-time visualisation of mobile campaign KPIs and a simplified user interface London, UK, September 1st, 2016 – S4M (Success for Mobile), a mobile-first advertising technology company, will launch the new FUSIO by S4M platform to provide clients with[…]

Read More

 S4M’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited NEW YORK, NY June 7, 2016 — S4M (Success for Mobile), a fast-growing mobile ad tech company, has been granted Media Rating Council (MRC) accreditation for mobile ad metrics, including served display and rich media ad impressions,[…]

Read More

ut Sed odio vulputate, adipiscing massa felis commodo libero at commodo libero.