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Brands worldwide can now reach mobile consumers in Snapchat with S4M’s 650 different audience segments. These hyper-precise audience segments range from gamers, millennials, music lovers, travellers, to fashion enthusiasts. This new offer also means advertisers can enrich first-party user data and execute precise re-targeting mobile campaigns in Snapchat. “Snapchat is a unique channel where young[…]

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S4M continues expanding activities in Europe with a new office in Madrid, Spain since early 2017. After only 6 brief months, our Spanish office is already working with more than 15 advertisers and major media agencies in the market. Leading this expansion is Maxime Noizat, Country Manager of S4M Spain. Maxime started his career in London at[…]

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S4M is now the first SaaS platform for mobile to measure in-store visit attribution for mobile campaigns worldwide. S4M, a leading mobile programmatic technology company, announced today a partnership with location data provider Factual to integrate its location data in S4M’s FUSIO platform for clients worldwide. FUSIO clients will be able to access Factual’s measurement[…]

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S4M recruits Nicolas Rieul as VP Strategy EMEA to join the team in its headquarters in Paris, France. He is a Board Member at the Mobile Marketing Association in France and IAB France. “Nicolas Rieul is a key figure in the mobile advertising market and brings to S4M a wealth of mobile programmatic insights and[…]

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Ipsos, leader des études en France, et S4M dévoilent les résultats du premier baromètre post-test de campagnes mobiles in-app. Dans un climat pourtant peu favorable à la publicité, l’étude révèle que les campagnes mobiles in-app ont un réel impact sur la manière dont les marques sont perçues par l’utilisateur et sur l’incitation à l’achat.  Le[…]

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We conduced a study on 92 mobile programmatic campaigns across Europe, US, and APAC between June 2016 to February 2017. The results were compared to a similar research conducted last year. The study evaluated three key indicators, fully rendered impressions, fraudulent clicks, and mobile landing page arrivals to observe the state of ad fraud in the industry.[…]

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