S4M, the Drive-to-Store Platform, announced today an integration with Unacast, an award-winning location data, and analytics firm. With this global partnership, Unacast’s location and audience data will feed into the S4M platform and be leveraged to increase its insights and measurement offering in the US, UK, EU and APAC. Through the integration, S4M will have[…]
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Press Release
S4M Deepens Its Location and Audience Insights Offering with Unacast Data Integration
By Nawal Es-sdiqui Press Release Aug 12, 2020
S4M and VIOOH announce global partnership to enable marketers to efficiently activate advertising on OOH and mobile
By Allison Moore Press Release Jul 21, 2020
S4M, the Drive-to-Store Platform, announced today a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany,[…]
S4M becomes JCDecaux’s global drive-to-store partner
By Nawal Es-sdiqui Press Release Jun 05, 2020
We’re very pleased to announce our new global partnership with the world’s number one outdoor advertising company JCDecaux. This partnership will allow JCDecaux clients to run their drive-to-store ad campaigns on both JCDecaux’s OOH network, and on mobile with S4M’s platform. By using both mediums at the same time, brands will be able to target[…]
JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile
By Nawal Es-sdiqui Press Release Jun 03, 2020
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the[…]
Sandrine Préfaut joins S4M as Managing Director France
By Nawal Es-sdiqui Press Release Mar 05, 2020
S4M has appointed Sandrine Préfaut as Managing Director France to lead the drive-to-store platform through its next phase of growth. With more than 20 years’ experience in advertising, Préfaut was formerly CEO of Vizeum for 7 years, before joining Adrexo, a leaflet distributor, as co-President, and founding WNR (What’s Next Retail), a consultancy that advised[…]
S4M names Paul Thompson Global Growth Advisor
By Nawal Es-sdiqui Press Release Mar 03, 2020
S4M has appointed Paul Thompson as Global Growth Advisor, as it looks to expand its drive-to-store platform across the globe. Thompson, currently Chief Revenue Officer at Silver Bullet and Board advisor to Location Sciences, is widely recognized as a leader in mobile location technologies. Previously CRO at Blis, he helped grow the company from 12[…]
S4M Partners with zeotap to Bring Deterministic Audience Targeting to Drive-to-Store Campaigns
By Allison Moore Press Release Aug 28, 2019
S4M, a leading drive-to-store platform, announced today that they have entered into a partnership with zeotap, the global deterministic identity and data platform. The partnership will enable S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides[…]
Infographic – The State of Drive-to-Store Advertising 2019
By Nawal Es-sdiqui Press Release Jun 28, 2019
At the Cannes Lions Festival of Creativity 2019, S4M announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments. Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for[…]
S4M Unveils the First Global Drive-to-Store Study Across All Media
By Nawal Es-sdiqui Press Release Jun 17, 2019
The commissioned study, The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 – 58% of the total advertising spend for the industry. This investment is expected to reach 65% by 2023, or €75Bn., a 36% growth driven by digital-to-store spending. On the occasion[…]
S4M expands its multichannel drive-to-store offer with digital cross-device metrics
By Nawal Es-sdiqui Press Release May 09, 2019
S4M, a leading drive-to-store platform announced today a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous customer journeys across digital devices. This move responds to a rising need in the industry as each customer’s path to purchase becomes increasingly complex. Studies have[…]