S4M announces its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. Marketers will have complete access to a handful[…]
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Press Release
S4M To Showcase the First Saas Platform for Drive-To-Store Campaigns at Dmexco
By Margaux Masraff Press Release Aug 29, 2018
S4M Extends Cost Per Incremental Visit (CPIV) Buying Model to the Offline World
By Margaux Masraff Press Release Jun 28, 2018
S4M launches a brand new buying model – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring for visits generated directly as a result from digital campaigns. For digital[…]
S4M Joins IAB Tech Lab to Reinforce Mobile-Native Initiatives
By Margaux Masraff Press Release Jun 18, 2018
S4M announced last week that it has joined the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing arena. S4M is[…]
S4M raises US$12M in funding to close the offline and online advertising divide
By admin Press Release May 15, 2018
S4M today announced that it has raised $12M USD in a Series B round from Sofiouest with participation from existing investors Bpifrance and Entrepreneur Venture. The company launched their platform, FUSIO by S4M, in February this year, in SaaS and will now accelerate their technology developments with an ambitious focus on proprietary real-time features to[…]
S4M Expands Drive-to-Store Offer with Real-Time Visit Measurement Integration
By admin Press Release Mar 29, 2018
S4M announces a new data partnership to provide clients with more foot traffic measurement options within their drive-to-store campaigns. This integration with adsquare lets FUSIO by S4M users see and access hourly updates of incremental store visits directly generated from their mobile campaigns. Marketers can optimize campaign budgets in real-time based on the best performing[…]
S4M remains the only mobile actor today accredited by MRC for post-click measurements
By admin Press Release Mar 26, 2018
S4M announces today its renewed Media Rating Council (MRC) accreditation for HTML5 mobile web and in application display and rich media Served Impressions, Clicks, and post-click metrics including Installs, Opens and Landings. Today, the company remains the only platform accredited by MRC for app installs and opens, and continues to advocate for advertisers to choose[…]
FUSIO by S4M Integrates with Triton Digital’s a2x® to Provide Buyers with Access to Digital Audio Programmatic Advertising Inventory
By admin Press Release Mar 13, 2018
FUSIO by S4M announced today the integration with Triton Digital®,the global technology and services leader to the digital audio industry, of its audio advertising marketplace, a2x®. This partnership provides S4M clients with programmatic audio inventories combined with the possibility to define dynamic geolocation targeting and footfall measurements in brick and mortar stores. “Audio advertising remains[…]
S4M announces today moves by senior leadership for offices in the US. Stanislas Coignard, previously Chief Strategy Officer at S4M’s headquarters in Paris, France, will now take over the leadership of the company’s expansion in the Americas as US CEO. Stanislas Coignard co-founded S4M with Global CEO, Christophe Collet in 2011 and has been leading[…]
S4M presents the first SaaS platform for drive-to-store campaigns at MWC
By admin Events, Press Release Feb 22, 2018
S4M will be showcasing an exclusive premier of FUSIO by S4M at MWC next week. FUSIO by S4M the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. Marketers will have complete access to a handful of exciting new features that bridge online campaign investments with real-world results, such as visits into[…]
James Rogers joins the company as Managing Director for the Asia Pacific (APAC) region and will be based in S4M’s Singapore office. Following five successful years at InMobi across two continents, James will now lead S4M’s APAC activities with a focus on growth acceleration and solidifying the company’s presence in an increasingly competitive marketplace. “James[…]