S4M granted the Drive-to-Trust ‘Right Place’ label for their drive-to-store capabilities PARIS, October 26, 2020 – The Mobile Marketing Association, in partnership with the CESP, has granted S4M the Drive-to-Trust ‘Right Place’ certification for their drive-to-store technology. This certification acknowledges drive-to-store advertising solutions that deliver effective local or geolocated campaigns and guarantees the quality of their[…]
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Press Release
S4M’s drive-to-store technology certified by the Mobile Marketing Association
By Nawal Es-sdiqui Press Release Oct 26, 2020
S4M launches Retail Analytics to help advertisers identify in-store traffic trends this holiday season
By Nawal Es-sdiqui Press Release Oct 21, 2020
Store-level insights help brands make smarter advertising investments LONDON, October 21, 2020 – S4M announced today the launch of Retail Analytics, the latest data enhancement of its drive-to-store platform. This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on[…]
S4M Bolsters US Leadership Team with Appointment of Bruce Forester
By Allison Moore Press Release Oct 07, 2020
NEW YORK, October 7, 2020– Bruce Forester has joined S4M as Vice President, Sales, East, a newly created position for the drive-to-store platform’s US market. Bruce joins S4M with over 15 years of experience across the digital advertising space, specializing in location data, mobile, video, and advanced TV. In his new role, Bruce will be responsible for[…]
S4M Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351%
By Allison Moore Press Release Oct 06, 2020
Adweek Announces 2020 Adweek 100: Fastest Growing Companies S4M Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351% NEW YORK, October 5, 2020– Adweek today ranked S4M no. 2 for Solution Providers in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and 10 top solution providers[…]
S4M Wins “Best Location Based Marketing Platform” Award in 2020 MarTech Breakthrough Awards Program
By Allison Moore Press Release Sep 23, 2020
NEW YORK, September 23, 2020 – S4M, the Drive-to-Store Platform, today announced that it has been selected as the winner of the “Best Location Based Marketing Platform” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the[…]
S4M Deepens Its Location and Audience Insights Offering with Unacast Data Integration
By Nawal Es-sdiqui Press Release Aug 12, 2020
S4M, the Drive-to-Store Platform, announced today an integration with Unacast, an award-winning location data, and analytics firm. With this global partnership, Unacast’s location and audience data will feed into the S4M platform and be leveraged to increase its insights and measurement offering in the US, UK, EU and APAC. Through the integration, S4M will have[…]
S4M and VIOOH announce global partnership to enable marketers to efficiently activate advertising on OOH and mobile
By Allison Moore Press Release Jul 21, 2020
S4M, the Drive-to-Store Platform, announced today a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany,[…]
S4M becomes JCDecaux’s global drive-to-store partner
By Nawal Es-sdiqui Press Release Jun 05, 2020
We’re very pleased to announce our new global partnership with the world’s number one outdoor advertising company JCDecaux. This partnership will allow JCDecaux clients to run their drive-to-store ad campaigns on both JCDecaux’s OOH network, and on mobile with S4M’s platform. By using both mediums at the same time, brands will be able to target[…]
JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile
By Nawal Es-sdiqui Press Release Jun 03, 2020
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the[…]
Sandrine Préfaut joins S4M as Managing Director France
By Nawal Es-sdiqui Press Release Mar 05, 2020
S4M has appointed Sandrine Préfaut as Managing Director France to lead the drive-to-store platform through its next phase of growth. With more than 20 years’ experience in advertising, Préfaut was formerly CEO of Vizeum for 7 years, before joining Adrexo, a leaflet distributor, as co-President, and founding WNR (What’s Next Retail), a consultancy that advised[…]