The digital advertising expert comes back to the drive-to-store platform to accelerate its local growth Milan, 21 December 2021 – S4M, the leading location-based platform for tier-1 retailers, restaurants and auto dealerships, today announced the appointment of Benvenuto Alfieri as Country Manager Italy to lead the company’s expansion in the region. Alfieri previously held the[…]
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Press Release
S4M appoints Benvenuto Alfieri as Country Manager Italy
By Nawal Es-sdiqui Press Release Dec 21, 2021
S4M appoints Armelle Quenard Chief People Officer
By Nawal Es-sdiqui Press Release Aug 25, 2021
Criteo’s former People Partner joins the drive-to-store platform as Chief People Officer to steer its HR actions Paris, 25 August 2021 – S4M, the leading drive-to-store platform for tier-1 retailers, restaurants & auto dealerships, today announced the appointment of Armelle Quenard as Chief People Officer to lead the company’s human resources strategy and development. With[…]
S4M names Cameron V. Peebles Global Chief Marketing Officer
By Nawal Es-sdiqui Press Release Jun 29, 2021
The industry veteran joins the drive-to-store platform to lead its global growth New York, 29 June 2021 – S4M, the leading location-based platform for tier-1 retailers, restaurants & auto dealerships, today announced the appointment of Cameron V. Peebles as Global Chief Marketing Officer to lead the company’s worldwide marketing initiatives. With an impressive 22-year career[…]
Daniel Muñoz joins S4M as Sales & Business Development Director Spain
By Nawal Es-sdiqui Press Release Jun 14, 2021
The digital advertising expert joins the drive-to-store platform to impulse its growth in the region London, 14 June 2021 – S4M has appointed Daniel Muñoz as Sales & Business Development Director Spain to help the company scale up its operations and growth in the Spanish market. With a career in digital media spanning more than[…]
S4M appoints Jean-François Coutanceau as SVP CSR
By Nawal Es-sdiqui Press Release Jun 08, 2021
Coutanceau takes on this new role to develop S4M’s global CSR strategy and initiatives London, June 07 2021 – S4M has appointed Jean-François Coutanceau as SVP Corporate Social Responsibility (CSR) to lead its efforts to make its business more sustainable while giving back to people and the planet. This new role comes in addition to[…]
S4M names Cyrille Geffray Global Chief Operating Officer
By Nawal Es-sdiqui Press Release May 25, 2021
Former Smart CEO joins the Drive-to-Store platform to accelerate global growth Paris, May 25, 2021 – S4M has announced today it has hired Cyrille Geffray as Global COO to help the company scale up its global operations worldwide. Cyrille Geffray is a highly experienced business leader, with two successful start-up exits under his belt. Most[…]
S4M appoints new Country Managers for Benelux and Switzerland
By Nawal Es-sdiqui Press Release Apr 09, 2021
London, April 9, 2021 – S4M has appointed Benjamin Sekkai as Country Manager Benelux and Sebastien Clement as Country Manager Switzerland to lead the drive-to-store platform and oversee its expansion in local markets. Before joining S4M, both Sekkai and Clement held senior positions at some of the industry’s biggest companies. Among others, Sekkai was Country[…]
S4M Furthers Brand Safety and Ad Fraud Measures with IAS Integration
By admin Press Release Dec 02, 2020
NEW YORK – December 2, 2020 – S4M announced today the global integration of Integral Ad Science (IAS) targeting segments in its drive-to-store platform Fusio. IAS is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. According to IAS’ latest Media Quality Report, campaigns in which fraud mitigation tools were[…]
S4M’s drive-to-store technology certified by the Mobile Marketing Association
By Nawal Es-sdiqui Press Release Oct 26, 2020
S4M granted the Drive-to-Trust ‘Right Place’ label for their drive-to-store capabilities PARIS, October 26, 2020 – The Mobile Marketing Association, in partnership with the CESP, has granted S4M the Drive-to-Trust ‘Right Place’ certification for their drive-to-store technology. This certification acknowledges drive-to-store advertising solutions that deliver effective local or geolocated campaigns and guarantees the quality of their[…]
S4M launches Retail Analytics to help advertisers identify in-store traffic trends this holiday season
By Nawal Es-sdiqui Press Release Oct 21, 2020
Store-level insights help brands make smarter advertising investments LONDON, October 21, 2020 – S4M announced today the launch of Retail Analytics, the latest data enhancement of its drive-to-store platform. This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on[…]