S4M has appointed Sandrine Préfaut as Managing Director France to lead the drive-to-store platform through its next phase of growth. With more than 20 years’ experience in advertising, Préfaut was formerly CEO of Vizeum for 7 years, before joining Adrexo, a leaflet distributor, as co-President, and founding WNR (What’s Next Retail), a consultancy that advised[…]
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Sandrine Préfaut joins S4M as Managing Director France
By Nawal Es-sdiqui Press Release Mar 05, 2020
S4M names Paul Thompson Global Growth Advisor
By Nawal Es-sdiqui Press Release Mar 03, 2020
S4M has appointed Paul Thompson as Global Growth Advisor, as it looks to expand its drive-to-store platform across the globe. Thompson, currently Chief Revenue Officer at Silver Bullet and Board advisor to Location Sciences, is widely recognized as a leader in mobile location technologies. Previously CRO at Blis, he helped grow the company from 12[…]
S4M Partners with zeotap to Bring Deterministic Audience Targeting to Drive-to-Store Campaigns
By Allison Moore Press Release Aug 28, 2019
S4M, a leading drive-to-store platform, announced today that they have entered into a partnership with zeotap, the global deterministic identity and data platform. The partnership will enable S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides[…]
Infographic – The State of Drive-to-Store Advertising 2019
By Nawal Es-sdiqui Press Release Jun 28, 2019
At the Cannes Lions Festival of Creativity 2019, S4M announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments. Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for[…]
S4M Unveils the First Global Drive-to-Store Study Across All Media
By Nawal Es-sdiqui Press Release Jun 17, 2019
The commissioned study, The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 – 58% of the total advertising spend for the industry. This investment is expected to reach 65% by 2023, or €75Bn., a 36% growth driven by digital-to-store spending. On the occasion[…]
S4M expands its multichannel drive-to-store offer with digital cross-device metrics
By Nawal Es-sdiqui Press Release May 09, 2019
S4M, a leading drive-to-store platform announced today a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous customer journeys across digital devices. This move responds to a rising need in the industry as each customer’s path to purchase becomes increasingly complex. Studies have[…]
S4M Launches Uplift Trust Global Product Feature
By Nawal Es-sdiqui Press Release Mar 05, 2019
S4M announces today the release of a pioneering global product feature, Uplift Trust, for its FUSIO by S4M platform. FUSIO by S4M is the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift rate of their[…]
S4M joins forces with major players to leverage blockchain technology to fight ad fraud
By Nawal Es-sdiqui Press Release Nov 13, 2018
S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart, Mondadori MediaConnect, and Next (Altice) are launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology to industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost[…]
S4M Appoints Ed Silhan as Chief Revenue Officer for North America
By admin Press Release Oct 16, 2018
Ed Silhan joins S4M as the Chief Revenue Officer for North America, a new position based in the New York office. Ed comes to S4M after almost 20 years of experience in the digital space at PayPal, eBay and most recently SITO Mobile where he participated in the dramatic growth of their revenue streams. In[…]
S4M Continues North American Expansion with New Office in Montreal, Canada
By admin Press Release Sep 27, 2018
S4M announces today the opening of its first Canadian office in Montreal. The expansion follows S4M raising $12 million in series B funding and demonstrates its commitment to growing globally. Hadrien Bailly, a veteran in the mobile industry, will be leading the new team based in Montreal. Hadrien has been with S4M for over three[…]