S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart, Mondadori MediaConnect, and Next (Altice) are launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology to industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost[…]
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S4M joins forces with major players to leverage blockchain technology to fight ad fraud
By Nawal Es-sdiqui Press Release Nov 13, 2018
S4M Appoints Ed Silhan as Chief Revenue Officer for North America
By admin Press Release Oct 16, 2018
Ed Silhan joins S4M as the Chief Revenue Officer for North America, a new position based in the New York office. Ed comes to S4M after almost 20 years of experience in the digital space at PayPal, eBay and most recently SITO Mobile where he participated in the dramatic growth of their revenue streams. In[…]
S4M Continues North American Expansion with New Office in Montreal, Canada
By admin Press Release Sep 27, 2018
S4M announces today the opening of its first Canadian office in Montreal. The expansion follows S4M raising $12 million in series B funding and demonstrates its commitment to growing globally. Hadrien Bailly, a veteran in the mobile industry, will be leading the new team based in Montreal. Hadrien has been with S4M for over three[…]
S4M has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the[…]
S4M To Showcase the First Saas Platform for Drive-To-Store Campaigns at Dmexco
By admin Press Release Aug 29, 2018
S4M announces its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. Marketers will have complete access to a handful[…]
S4M Extends Cost Per Incremental Visit (CPIV) Buying Model to the Offline World
By admin Press Release Jun 28, 2018
S4M launches a brand new buying model – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring for visits generated directly as a result from digital campaigns. For digital[…]
S4M announced last week that it has joined the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing arena. S4M is[…]
S4M raises US$12M in funding to close the offline and online advertising divide
By admin Press Release May 15, 2018
S4M today announced that it has raised $12M USD in a Series B round from Sofiouest with participation from existing investors Bpifrance and Entrepreneur Venture. The company launched their platform, FUSIO by S4M, in February this year, in SaaS and will now accelerate their technology developments with an ambitious focus on proprietary real-time features to[…]
S4M Expands Drive-to-Store Offer with Real-Time Visit Measurement Integration
By admin Press Release Mar 29, 2018
S4M announces a new data partnership to provide clients with more foot traffic measurement options within their drive-to-store campaigns. This integration with adsquare lets FUSIO by S4M users see and access hourly updates of incremental store visits directly generated from their mobile campaigns. Marketers can optimize campaign budgets in real-time based on the best performing[…]
S4M remains the only mobile actor today accredited by MRC for post-click measurements
By admin Press Release Mar 26, 2018
S4M announces today its renewed Media Rating Council (MRC) accreditation for HTML5 mobile web and in application display and rich media Served Impressions, Clicks, and post-click metrics including Installs, Opens and Landings. Today, the company remains the only platform accredited by MRC for app installs and opens, and continues to advocate for advertisers to choose[…]