S4M partnered with zeotap, the global deterministic identity and data platform. This partnership enables S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides data from unique enterprise sources such as security companies and payroll providers. It[…]
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Product Insights
Deterministic Audience Insights For Drive-to-Store Campaigns
By Shareena Fontaine Product Insights Jun 21, 2021
Drive Traffic to Your Stores with S4M’s Audience Targeting
By Shareena Fontaine Product Insights Jun 17, 2021
S4M, the drive-to-store platform, targets the right audience for your drive-to-store campaigns. Our proprietary platform Fusio is the all-in-one tool kit for marketers, providing insights through audience targeting that will help you get the right customers into your brick-and-mortar stores. This targeting consists of analyzing aggregated online and offline consumer behavior like historical location data[…]
We all know that a well-greased machine is much more than the simple sum of its parts. In the same way, multichannel campaigns are complex machines that work better when treated as one activity instead of multiple single-channel campaigns. And planning your multichannel campaigns doesn’t end just with crafting your strategy, it also includes planning[…]
Use a store-centric strategy to increase visits across all your stores
By admin Product Insights Apr 26, 2021
Planning a national drive-to-store campaign should be done with a store-centric strategy in place to increase visits. Although bringing a national campaign with a store-centric strategy together might be a bit more complex, you already have all the knowledge you need from regional or local activities. You’ll just need to apply that perspective to a[…]
Why a stop-start approach to drive-to-store is hurting your brand
By admin Product Insights Mar 24, 2021
Drive-to-store (DTS) is still the new kid in the block and some brands are only now finding out about the benefits of focusing on business outcomes rather than media KPIs to determine the success of a campaign in the real world. But if this isn’t your first rodeo, and you have made the shift towards[…]
Understanding visits and other metrics in drive-to-store campaigns
By admin Product Insights Dec 15, 2020
As drive-to-store campaigns become more mainstream, it’s important to understand what metrics mean for the provider you are running campaigns with. ‘Visits’ can be measured or calculated in several ways, so to truly compare the impact of campaigns run across different platforms, you need to understand what each metric means for each solution. What is[…]
Maintaining a brand’s image whilst making sure your advertising is reaching real people is a challenge, but using the right technology can make it easy. According to IAS, ad fraud losses have decreased by 10% since 2017, but they still account for approximately $5.8 billion on digital display advertising alone. It’s no wonder that advertisers[…]
Top 3 creatives formats for drive-to-store and what makes them great
By admin Product Insights Sep 28, 2020
Crafting a great drive-to-store creative is not rocket science, but it’s something that can make or break a campaign. At S4M we have a creative studio team with over 10 years of experience, and we have crafted many exclusive formats using our proprietary ad builder tool that are optimized for drive-to-store. Here’s what we’ve found[…]
Location targeting vs audience segments, what’s better for your brand?
By Vishesh Taneja Product Insights Aug 26, 2020
In one of our previous posts we discussed why campaigns with one objective and straightforward targeting perform better, but with so many options, how can you know which is best for your brand? When running drive-to-store campaigns, the main targeting decision you’ll have to make is whether you want to use location-based targeting or use[…]
A simple campaign structure delivers better results, here’s why
By admin Product Insights Jul 27, 2020
It’s hard to give up control over every campaign detail and trust your chosen platform to perform. It’s very tempting to action every piece of targeting that digital channels offer us to pinpoint a very specific audience. It also may seem reasonable to optimize many different KPIs on each campaign to make sure your advertising[…]
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