Planning a national drive-to-store campaign should be done with a store-centric strategy in place to increase visits. Although bringing a national campaign with a store-centric strategy together might be a bit more complex, you already have all the knowledge you need from regional or local activities. You’ll just need to apply that perspective to a[…]
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Product Insights
Use a store-centric strategy to increase visits across all your stores
By admin Product Insights Apr 26, 2021
Why a stop-start approach to drive-to-store is hurting your brand
By admin Product Insights Mar 24, 2021
Drive-to-store (DTS) is still the new kid in the block and some brands are only now finding out about the benefits of focusing on business outcomes rather than media KPIs to determine the success of a campaign in the real world. But if this isn’t your first rodeo, and you have made the shift towards[…]
Location targeting: rediscover your store’s dynamic catchment area in Fusio
By admin Product Insights Feb 23, 2021
With ever-changing mobility patterns in 2020, rediscovering the catchment area of your store is more important now than ever. The composition of the high-street has changed and understanding where these customers come from and how they move will help you identify your new catchment area. Our drive-to-store platform Fusio has a built-in targeting tool called[…]
Understanding visits and other metrics in drive-to-store campaigns
By Marina Barreiro Product Insights Dec 15, 2020
As drive-to-store campaigns become more mainstream, it’s important to understand what metrics mean for the provider you are running campaigns with. ‘Visits’ can be measured or calculated in several ways, so to truly compare the impact of campaigns run across different platforms, you need to understand what each metric means for each solution. What is[…]
Brand safety and ad fraud protection in Fusio
By Marina Barreiro Product Insights Dec 04, 2020
Maintaining a brand’s image whilst making sure your advertising is reaching real people is a challenge, but using the right technology can make it easy. According to IAS, ad fraud losses have decreased by 10% since 2017, but they still account for approximately $5.8 billion on digital display advertising alone. It’s no wonder that advertisers[…]
Top 3 creatives formats for drive-to-store and what makes them great
By Marina Barreiro Product Insights Sep 28, 2020
Crafting a great drive-to-store creative is not rocket science, but it’s something that can make or break a campaign. At S4M we have a creative studio team with over 10 years of experience, and we have crafted many exclusive formats using our proprietary ad builder tool that are optimized for drive-to-store. Here’s what we’ve found[…]
Location targeting vs audience segments, what’s better for your brand?
By Vishesh Taneja Product Insights Aug 26, 2020
In one of our previous posts we discussed why campaigns with one objective and straightforward targeting perform better, but with so many options, how can you know which is best for your brand? When running drive-to-store campaigns, the main targeting decision you’ll have to make is whether you want to use location-based targeting or use[…]
A simple campaign structure delivers better results, here’s why
By Marina Barreiro Product Insights Jul 27, 2020
It’s hard to give up control over every campaign detail and trust your chosen platform to perform. It’s very tempting to action every piece of targeting that digital channels offer us to pinpoint a very specific audience. It also may seem reasonable to optimize many different KPIs on each campaign to make sure your advertising[…]
Location targeting: rediscover your store’s dynamic catchment area in Fusio
By Marina Barreiro Product Insights Jun 29, 2020
With ever-changing mobility patterns in 2020, rediscovering the catchment area of your store is more important now than ever. The composition of the high-street has changed and understanding where these customers come from and how they move will help you identify your new catchment area. Our drive-to-store platform Fusio has a built-in targeting tool called[…]
Learn something new about Fusio: Fusio Feedback
By Marina Barreiro Product Insights May 28, 2020
S4M is here to help brands succeed and we value your input on Fusio, our drive-to-store platform. We used to rely on you reaching out to our account management team to give us feedback – which wasn’t great for you or us. Fusio Feedback is an aspect of our drive-to-store self-service platform which will enable[…]
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