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S4M is excited to renew our French Tech Pass again this year and to be a part of this international community. Designed for innovative, fast-growing entrepreneurs and startups, La French Tech aims to encourage international entrepreneurs with bold projects. It targets innovators from all over the world as part of an effort to accelerate the[…]

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Brands worldwide can now reach mobile consumers in Snapchat with S4M’s 650 different audience segments. These hyper-precise audience segments range from gamers, millennials, music lovers, travellers, to fashion enthusiasts. This new offer also means advertisers can enrich first-party user data and execute precise re-targeting mobile campaigns in Snapchat. “Snapchat is a unique channel where young[…]

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S4M, a mobile programmatic platform, released a study, “In-App Mobile Advertising Impact” in partnership with IPSOS, a leading research company based in France with representation in 88 countries focused on understanding consumer behaviour. The study evaluates how advertisers should invest in mobile campaigns to attain the best results. The in-app environment is a context inherently[…]

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As the most wonderful time of the year draws closer, advertisers wait with anticipation to maximize their revenue among holiday gift givers. On the other hand, consumers are used to the hoards of ads prior to the holiday season either in TV, print, radio, or digital. One thing for sure this year, advertisers need to[…]

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It is no secret by now that mobile programmatic is indispensable in the advertiser’s media plan today. When accomplished correctly, brands can reach their intended customer in the most receptive moment to convert an intention into a transaction. Despite the increasing prominence of mobile programmatic, some brands are still on the fence and not yet[…]

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When we talk about creativity in advertising, we’re usually referring to the actual ad creative itself — the genius ideas that become the genesis of sticky and memorable advertisements, like the 1985 Levi’s launderette ad or the Cadbury gorilla. Enter the digital world; times have changed. Television and print aren’t the only mediums by which[…]

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Advertisers are no stranger to the necessity of delivering receptive personalized messaging on mobile. Today, this is possible through leveraging unique user behavioral and location data from mobile devices and the widely adopted use of dynamic creative optimization (DCO) technology. Here are 5 tips to leverage DCO in mobile campaigns to engage with mobile users[…]

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