As drive-to-store campaigns become more mainstream, it’s important to understand what metrics mean for the provider you are running campaigns with. ‘Visits’ can be measured or calculated in several ways, so to truly compare the impact of campaigns run across different platforms, you need to understand what each metric means for each solution. What is[…]
Browsing category:
News
Understanding visits and other metrics in drive-to-store campaigns
By Marina Barreiro Product Insights Dec 15, 2020
Brand safety and ad fraud protection in Fusio
By Marina Barreiro Product Insights Dec 04, 2020
Maintaining a brand’s image whilst making sure your advertising is reaching real people is a challenge, but using the right technology can make it easy. According to IAS, ad fraud losses have decreased by 10% since 2017, but they still account for approximately $5.8 billion on digital display advertising alone. It’s no wonder that advertisers[…]
Plan your drive-to-store campaigns with our new location intelligence tool
By Marina Barreiro News Oct 27, 2020
Whether you are starting your drive-to-store advertising journey or you are seasoned in increasing your store traffic, there’s one thing that is true: you need data to make the right decisions. In this case, you need visitation data for the stores where you are running campaigns to understand the impact across the board. But you[…]
S4M General Counsel Thomas Adhumeau appointed Chair of IAB Europe’s TCF DPA Outreach Working Group
By Nawal Es-sdiqui News Oct 08, 2020
IAB Europe has appointed S4M’s General Counsel Thomas Adhumeau chair of their TCF DPA outreach working group, as the body seeks formal approval of its Transparency and Consent Framework. The DPA Outreach Working Group was set up by the TCF steering group to raise awareness and understanding of the IAB’s Transparency and Consent Framework among[…]
Top 3 creatives formats for drive-to-store and what makes them great
By Marina Barreiro Product Insights Sep 28, 2020
Crafting a great drive-to-store creative is not rocket science, but it’s something that can make or break a campaign. At S4M we have a creative studio team with over 10 years of experience, and we have crafted many exclusive formats using our proprietary ad builder tool that are optimized for drive-to-store. Here’s what we’ve found[…]
S4M launches ‘Proximity by S4M’ to boost retailers’ local growth in France
By Nawal Es-sdiqui News Sep 17, 2020
With shops, car dealerships and restaurants reopening for business in France, customers are more willing to spend than ever. But brick-and-mortar stores still have it tough, so we want to make sure they have the most successful ad campaigns possible to bring customers back through their doors. At S4M, we know that local business matters.[...]
Location targeting vs audience segments, what’s better for your brand?
By Vishesh Taneja Product Insights Aug 26, 2020
In one of our previous posts we discussed why campaigns with one objective and straightforward targeting perform better, but with so many options, how can you know which is best for your brand? When running drive-to-store campaigns, the main targeting decision you’ll have to make is whether you want to use location-based targeting or use[…]
What you need to know about the IAB’s Transparency and Consent Framework v2.0
By admin News Jul 28, 2020
With only three weeks left until the IAB’s TCF switches to v2.0, the digital advertising industry is putting the finishing touches to their policies to effectively deliver this collective vision. This second iteration of the framework enables users to opt in or out of advertising targeting under GDPR. With TCF v2.0, consumers can grant or[…]
A simple campaign structure delivers better results, here’s why
By Marina Barreiro Product Insights Jul 27, 2020
It’s hard to give up control over every campaign detail and trust your chosen platform to perform. It’s very tempting to action every piece of targeting that digital channels offer us to pinpoint a very specific audience. It also may seem reasonable to optimize many different KPIs on each campaign to make sure your advertising[…]
Location targeting: rediscover your store’s dynamic catchment area in Fusio
By Marina Barreiro Product Insights Jun 29, 2020
With ever-changing mobility patterns in 2020, rediscovering the catchment area of your store is more important now than ever. The composition of the high-street has changed and understanding where these customers come from and how they move will help you identify your new catchment area. Our drive-to-store platform Fusio has a built-in targeting tool called[…]