S4M partnered with zeotap, the global deterministic identity and data platform. This partnership enables S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides data from unique enterprise sources such as security companies and payroll providers. It[…]
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Deterministic Audience Insights For Drive-to-Store Campaigns
By Shareena Fontaine Product Insights Jun 21, 2021
Drive Traffic to Your Stores with S4M’s Audience Targeting
By Shareena Fontaine Product Insights Jun 17, 2021
S4M, the drive-to-store platform, targets the right audience for your drive-to-store campaigns. Our proprietary platform Fusio is the all-in-one tool kit for marketers, providing insights through audience targeting that will help you get the right customers into your brick-and-mortar stores. This targeting consists of analyzing aggregated online and offline consumer behavior like historical location data[…]
S4M launches its very first Retail Insights Barometer
By Nawal Es-sdiqui News Jun 17, 2021
There’s no denying it, the retail revolution is underway! Whether it’s from a digital or societal perspective, the industry is facing some profound changes that have been accelerated by the health crisis we are going through today. If digital-savvy consumers already wanted to regain control of their purchases before the crisis, helped by technology and[…]
We all know that a well-greased machine is much more than the simple sum of its parts. In the same way, multichannel campaigns are complex machines that work better when treated as one activity instead of multiple single-channel campaigns. And planning your multichannel campaigns doesn’t end just with crafting your strategy, it also includes planning[…]
Grand reopening – Belgium welcomes customers back to stores
By Nawal Es-sdiqui News Apr 28, 2021
2020 was the most unpredictable year most retailers have ever seen. But one thing is for sure, after long months of successive lockdowns, closed shops and social distancing, customers are ready, willing and able to hit their favorite spots. And today, the wait is finally over! Starting this week, Belgium will begin easing coronavirus restrictions[…]
Use a store-centric strategy to increase visits across all your stores
By admin Product Insights Apr 26, 2021
Planning a national drive-to-store campaign should be done with a store-centric strategy in place to increase visits. Although bringing a national campaign with a store-centric strategy together might be a bit more complex, you already have all the knowledge you need from regional or local activities. You’ll just need to apply that perspective to a[…]
Why a stop-start approach to drive-to-store is hurting your brand
By admin Product Insights Mar 24, 2021
Drive-to-store (DTS) is still the new kid in the block and some brands are only now finding out about the benefits of focusing on business outcomes rather than media KPIs to determine the success of a campaign in the real world. But if this isn’t your first rodeo, and you have made the shift towards[…]
S4M makes the French Tech 120 for second year running
By Nawal Es-sdiqui News Feb 11, 2021
Every year, French Tech 120 selects 120 promising French start-ups with the potential of becoming global technology leaders. We’re very proud to have made the cut for the second year in a row, which is a fantastic recognition of our drive-to-store technology. Following a strange 2020, featuring in this list is even more meaningful. It[…]
Understanding visits and other metrics in drive-to-store campaigns
By admin Product Insights Dec 15, 2020
As drive-to-store campaigns become more mainstream, it’s important to understand what metrics mean for the provider you are running campaigns with. ‘Visits’ can be measured or calculated in several ways, so to truly compare the impact of campaigns run across different platforms, you need to understand what each metric means for each solution. What is[…]
Maintaining a brand’s image whilst making sure your advertising is reaching real people is a challenge, but using the right technology can make it easy. According to IAS, ad fraud losses have decreased by 10% since 2017, but they still account for approximately $5.8 billion on digital display advertising alone. It’s no wonder that advertisers[…]