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Mobile Truths


Nearly 80 percent of the U.S. population use smartphones for many everyday tasks, including helping to locate restaurants, get directions, review menus, place orders and make payments. But restaurants often lag behind other industries in adopting new technology, lacking the time or budget for massive digital overhauls Over the course of 4 articles, we will[…]

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A second interview for the Mobile Truths Series… Mobile Truths is a series of spontaneous interviews from with different people from S4M to share their insights on the mobile programmatic ecosystem. Jean-Philippe Haller, Global Head of Publisher Management & Development at S4M, speaks about his outlook on the state of publishers in the mobile programmatic ecosystem.[…]

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Introducing Mobile Truths… Mobile Truths is a series of spontaneous interviews from with different people from S4M to share their insights on the mobile programmatic ecosystem. In the first of the series, Stanislas Coignard, Chief Strategy Officer at S4M, takes a few minutes to talk about some of the biggest challenges faced by advertisers in the fast[…]

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