Browsing category:

Industry Insights


In the next installment of our political advertising series, we’re sharing how advertisers can leverage voter’s behavior and interest in order to effectively connect with them.  Political advertisers should consider partnering with a partner that has access to the breadth and depth of accurate audience insights and understanding. This understanding of where a person stands[…]

Read More

It’s clear to see that no one, not brands nor consumers, was prepared for the upheaval that the COVID-19 pandemic brought on. And with many US states still in uncertainty about certain aspects of updated reopening plans, we’re already predicting that the back-to-school shopping season might look different than ever before.  Back-to-School is a billion-dollar[…]

Read More

S4M partnered with insights company Happydemics to study how consumer behavior is evolving with the easing of lockdown in France. We surveyed more than 1,000 French citizens, aged between 18 and 65+, to get a view of how the crisis has impacted consumers’ habits and expectations. Here are a few takeaways: Nearly half of the people surveyed[…]

Read More

Last year S4M took a new approach on how we wanted to help our different communities across the globe. Whether it be helping to remove carbon emissions through our partnership with Ecotree or donating revenue to help hospitals fight COVID-19 in France, we are looking at how we can give back. Partnering with Givsly in[…]

Read More

mi, Aenean ut efficitur. ante. risus. felis ut vulputate, vel,