2020 was a particularly difficult year for brick-and-mortar. On top of ongoing concerns like the shift to ecommerce or how to engage with customers looking for more innovative in-store experiences, retailers now had to contend with a global pandemic that was shifting the marketplace like never before. Social distancing and successive lockdowns took their toll[…]
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Industry Insights
Master the tricks of drive-to-store advertising with The Drive-to-Store Handbook
By Nawal Es-sdiqui Industry Insights Feb 09, 2021
66% of Gen Z will shop in-store for their food and beverages
By Allison Moore Industry Insights Jan 19, 2021
The COVID pandemic definitely altered the grocery industry, bringing on the accelerated growth of online grocery ordering and delivery systems, but people still prefer to shop in-store for their groceries and food. Year-over-year growth of online grocery shopping will slow to 4.9% in 2021, down from a 41.9% growth rate in 2020. According to data[…]
Make the Most of This Year’s Black Friday with Drive-to-Store Advertising
By Allison Moore Industry Insights Nov 25, 2020
With the holidays right around the corner, advertisers are considering the best channels to drive in-store while promoting their Black Friday deals. But with the serious impact that the pandemic has had on store openings, inventory, and hours, getting people to visit has become a challenge. But people are still planning to do their holiday[…]
Learn how to execute effective drive-to-store advertising with The Drive-to-Store Handbook
By Allison Moore Industry Insights Nov 23, 2020
Brick-and-mortar has been under a lot of pressure in recent years, and while talk of a retail apocalypse might have been overblown, retailers have faced a lot of challenges, including the boom of eCommerce, the rise of real estate rents for many shops and businesses, as well as the demand from consumers for better, more[…]
Advertising strategies to keep your business top of mind during lockdown
By Marina Barreiro Industry Insights Nov 12, 2020
2020 hasn’t been an easy year for high-street retailers, and with more lockdown-type restrictions looming ahead of the winter months, a classic drive-to-store strategy might not be the right choice for every business. Remaining top of mind and showing your audience how you’re still supporting them can mean a speedy recovery when you go back[…]
Four Tips to Boost Visits and Sales This Holiday Season
By Allison Moore Industry Insights Oct 22, 2020
It goes without saying that this year’s holiday shopping season and overall seasonal celebrations will be unlike any other we’ve experienced. There is a myriad of things that are going to impact how people shop, when and where people shop, and the availability of items they’re shopping for. We know that there will be certain[…]
Deliver engaging ads that highlight your campaign platform
By Allison Moore Industry Insights Jul 29, 2020
In this series, we’ve aimed to share three key strategies that political advertisers should consider for their digital campaigns if they want to win big during an election year. In this final installment, we are focusing on the importance of having an effective delivery method of a campaign message to connect with voters. In order[…]
Reach registered US voters based on past behaviors and social interest
By Allison Moore Industry Insights Jul 22, 2020
In the next installment of our political advertising series, we’re sharing how advertisers can leverage voter’s behavior and interest in order to effectively connect with them. Political advertisers should consider partnering with a partner that has access to the breadth and depth of accurate audience insights and understanding. This understanding of where a person stands[…]
How to prepare for the 2020 back-to-school shopping season
By Allison Moore Industry Insights Jul 20, 2020
It’s clear to see that no one, not brands nor consumers, was prepared for the upheaval that the COVID-19 pandemic brought on. And with many US states still in uncertainty about certain aspects of updated reopening plans, we’re already predicting that the back-to-school shopping season might look different than ever before. Back-to-School is a billion-dollar[…]
Target registered US voters by their precise location and political affiliation
By Allison Moore Industry Insights Jul 15, 2020
We’re rolling out three things that political advertisers should be thinking about this election year. In this piece, we are sharing how advertisers can leverage location data to develop a winning strategy. It’s clear that mobile continues to be the device that people spend the most time with. Along with that comes the location data[…]