A lot of people are tired. They’ve grown weary of the lack of business certainty that the ongoing unpredictability of Covid-19 has wrought. For retail decision-makers, the past 18 months have been full of twists, turns, and massive challenges. But what could you expect from an unprecedented global health crisis impacting every single aspect of[…]
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Industry Insights
Stay Calm. There Is A New Path Forward
By Nawal Es-sdiqui Industry Insights Dec 01, 2021
Report – Retail Media Advertising 2021
By Nawal Es-sdiqui Industry Insights Nov 09, 2021
The Retail Media Advertising 2021 report by eMarketer provides an overview of the emerging retail media network and some considerations that retailers have shared with regards to its inception. We are proud to have Stan Coignard, our S4M Americas CEO, and Shareena Fontaine, our US Marketing Manager, as contributing industry sources to this piece. As[…]
‘Tis the Season to SHOP
By Nawal Es-sdiqui Industry Insights Nov 03, 2021
This holiday season, “revenge shopping” will very much be top of mind for many shoppers who have been ravenous to return to pre-pandemic shopping habits. With heavy consumer demand and vaccination numbers continuing to increase, a dynamic opportunity for brick and mortar stores has arisen all over the world. Looking back just one short year[…]
Juneteenth and The Importance of the BIPOC Community
By Shareena Fontaine Industry Insights Jun 16, 2021
This year, Juneteenth, the nationally celebrated commemoration of the end of slavery in the US, will be celebrated on a larger scale than ever before. Just days before the holiday, the Senate passed a bill to make Juneteenth a federal holiday and now awaits approval from the House. Many major companies already recognize Juneteenth as[…]
Master the tricks of drive-to-store advertising with The Drive-to-Store Handbook
By Nawal Es-sdiqui Industry Insights Feb 09, 2021
2020 was a particularly difficult year for brick-and-mortar. On top of ongoing concerns like the shift to ecommerce or how to engage with customers looking for more innovative in-store experiences, retailers now had to contend with a global pandemic that was shifting the marketplace like never before. Social distancing and successive lockdowns took their toll[…]
66% of Gen Z will shop in-store for their food and beverages
By admin Industry Insights Jan 19, 2021
The COVID pandemic definitely altered the grocery industry, bringing on the accelerated growth of online grocery ordering and delivery systems, but people still prefer to shop in-store for their groceries and food. Year-over-year growth of online grocery shopping will slow to 4.9% in 2021, down from a 41.9% growth rate in 2020. According to data[…]
Make the Most of This Year’s Black Friday with Drive-to-Store Advertising
By admin Industry Insights Nov 25, 2020
With the holidays right around the corner, advertisers are considering the best channels to drive in-store while promoting their Black Friday deals. But with the serious impact that the pandemic has had on store openings, inventory, and hours, getting people to visit has become a challenge. But people are still planning to do their holiday[…]
Learn how to execute effective drive-to-store advertising with The Drive-to-Store Handbook
By admin Industry Insights Nov 23, 2020
Brick-and-mortar has been under a lot of pressure in recent years, and while talk of a retail apocalypse might have been overblown, retailers have faced a lot of challenges, including the boom of eCommerce, the rise of real estate rents for many shops and businesses, as well as the demand from consumers for better, more[…]
Advertising strategies to keep your business top of mind during lockdown
By admin Industry Insights Nov 12, 2020
2020 hasn’t been an easy year for high-street retailers, and with more lockdown-type restrictions looming ahead of the winter months, a classic drive-to-store strategy might not be the right choice for every business. Remaining top of mind and showing your audience how you’re still supporting them can mean a speedy recovery when you go back[…]
It goes without saying that this year’s holiday shopping season and overall seasonal celebrations will be unlike any other we’ve experienced. There is a myriad of things that are going to impact how people shop, when and where people shop, and the availability of items they’re shopping for. We know that there will be certain[…]