As we move into November, you might notice brands launching their holiday advertising rollouts. Month-long campaigns to drive consumers into their stores for all of their holiday shopping. And while we know that eCommerce continues to grow as a method for consumer shopping, 87.6% of 2018 holiday spending was still through brick-and-mortar/ in-store retail. According[…]
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Industry Insights
Three ways for brick-and-mortar to win over eCommerce this holiday season
By Nawal Es-sdiqui Industry Insights Nov 12, 2019
Home & Furniture – Drive more customers to your showrooms and stores
By Nawal Es-sdiqui Industry Insights Oct 17, 2019
Buying furniture is never easy. Will this armchair still be comfortable in a few months? Will that green sofa still look good in a year? Ditto that coffee table? When we buy furniture, we are signing up to live with our purchases for a while – which increases the time and effort put into our[…]
Rentrée des classes : Le mobile est le meilleur ami des parents
By Nawal Es-sdiqui Industry Insights Sep 05, 2019
L’été est fini. Septembre est là. Et, pour la plupart des parents, cela est synonyme d’une seule chose : la rentrée des classes. Pour plus d’un parent sur quatre, la rentrée des classes est vécue comme un moment de stress. Qui n’a jamais été confronté aux dilemmes du choix de couleur de cahier, de marque[…]
The LBMA and S4M Explain California’s New Privacy Law
By Nawal Es-sdiqui Industry Insights May 16, 2019
CCPA, California’s new privacy law, is designed to give consumers more control over their personal information and protect the data rights of California residents. The law, which is one of the strictest privacy laws to-date in the US, will have a direct impact on marketers and the digital advertising ecosystem. Learn more about CCPA and[…]
Book a meeting to discuss S4M’s new strategy to boost dealership visits
By Nawal Es-sdiqui Industry Insights Jan 17, 2019
Choose your KPI and we’ll ensure its performance With mobile influencing 90% of all car purchases, S4M brings to market a comprehensive strategy to drive-up dealership visits. Working hard to connect, engage and convert the modern car buyer, we guarantee the delivery of powerful KPIs at every stage of car buying – maximizing your ad-spend. Fill[…]