2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook become more than a social network, as it established its dominance on the advertising industry alongside Google.[…]
Browsing category:
Industry Insights
2030 Trends – Are you ready for this new decade?
By Nawal Es-sdiqui Industry Insights Jan 29, 2020
Infographic – How to run a successful Drive-to-Store campaign
By Nawal Es-sdiqui Industry Insights Dec 19, 2019
Getting customers off the couch and into stores can be difficult. That’s why advertisers are set to spend $133.5 billion by 2023 on drive-to-store advertising – campaigns which increase visits to stores, dealerships and restaurants. Drive-to-store is S4M’s bread and butter, so to help you get the biggest bang for your buck, we’ve put together[…]
2020 Trends: 2019’s almost over – what’s next for the industry?
By Nawal Es-sdiqui Industry Insights Dec 12, 2019
As the digital advertising landscape evolves, brands are searching for effective ways to keep up with rapidly changing marketplace dynamics. Looking ahead, you’ll need to reach customers with engaging, relevant messaging to have a lasting impact that will get them into your stores. From the advent of 5G and industry standardization to redefining traditional success[…]
Three ways for brick-and-mortar to win over eCommerce this holiday season
By Nawal Es-sdiqui Industry Insights Nov 12, 2019
As we move into November, you might notice brands launching their holiday advertising rollouts. Month-long campaigns to drive consumers into their stores for all of their holiday shopping. And while we know that eCommerce continues to grow as a method for consumer shopping, 87.6% of 2018 holiday spending was still through brick-and-mortar/ in-store retail. According[…]
Home & Furniture – Drive more customers to your showrooms and stores
By Nawal Es-sdiqui Industry Insights Oct 17, 2019
Buying furniture is never easy. Will this armchair still be comfortable in a few months? Will that green sofa still look good in a year? Ditto that coffee table? When we buy furniture, we are signing up to live with our purchases for a while – which increases the time and effort put into our[…]
Rentrée des classes : Le mobile est le meilleur ami des parents
By Nawal Es-sdiqui Industry Insights Sep 05, 2019
L’été est fini. Septembre est là. Et, pour la plupart des parents, cela est synonyme d’une seule chose : la rentrée des classes. Pour plus d’un parent sur quatre, la rentrée des classes est vécue comme un moment de stress. Qui n’a jamais été confronté aux dilemmes du choix de couleur de cahier, de marque[…]
The LBMA and S4M Explain California’s New Privacy Law
By Nawal Es-sdiqui Industry Insights May 16, 2019
CCPA, California’s new privacy law, is designed to give consumers more control over their personal information and protect the data rights of California residents. The law, which is one of the strictest privacy laws to-date in the US, will have a direct impact on marketers and the digital advertising ecosystem. Learn more about CCPA and[…]
Book a meeting to discuss S4M’s new strategy to boost dealership visits
By Nawal Es-sdiqui Industry Insights Jan 17, 2019
Choose your KPI and we’ll ensure its performance With mobile influencing 90% of all car purchases, S4M brings to market a comprehensive strategy to drive-up dealership visits. Working hard to connect, engage and convert the modern car buyer, we guarantee the delivery of powerful KPIs at every stage of car buying – maximizing your ad-spend. Fill[…]