2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook become more than a social network, as it established its dominance on the advertising industry alongside Google.[…]
2030 Trends – Are you ready for this new decade?
By Nawal Es-sdiqui Industry Insights Jan 29, 2020
S4M named one of France’s top tech companies by French Tech 120
By Nawal Es-sdiqui News Jan 27, 2020
We’re proud to have been selected in the French Tech 120, a program dedicated to French start-ups capable of becoming worldwide technology leaders. Our inclusion in the list is a ringing endorsement of our drive-to-store platform and underlines the potential of our business. The solid foundations we’ve built in the French market and our worldwide[…]
Lessons from the NRF Big Show 2020
By Nawal Es-sdiqui Events Jan 22, 2020
If you couldn’t make it to New York this year, we’ve got you covered. After three days of intense discussions and discoveries, we’re bringing you the trends that stood out at the National Retail Federation’s trade show. This year, the conference highlighted retail’s importance as a massive data generator and raised the question of what[…]
S4M Stars – Francisco Lasa, Senior Sales Director
By Nawal Es-sdiqui S4M Stars Jan 09, 2020
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does your job involve? […]
Infographic – How to run a successful Drive-to-Store campaign
By Nawal Es-sdiqui Industry Insights Dec 19, 2019
Getting customers off the couch and into stores can be difficult. That’s why advertisers are set to spend $133.5 billion by 2023 on drive-to-store advertising – campaigns which increase visits to stores, dealerships and restaurants. Drive-to-store is S4M’s bread and butter, so to help you get the biggest bang for your buck, we’ve put together[…]
2020 Trends: 2019’s almost over – what’s next for the industry?
By Nawal Es-sdiqui Industry Insights Dec 12, 2019
As the digital advertising landscape evolves, brands are searching for effective ways to keep up with rapidly changing marketplace dynamics. Looking ahead, you’ll need to reach customers with engaging, relevant messaging to have a lasting impact that will get them into your stores. From the advent of 5G and industry standardization to redefining traditional success[…]
S4M Stars – Nadine Ferraro, Accountant & Office Manager
By Nawal Es-sdiqui S4M Stars Dec 09, 2019
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
S4M wins gold at the Data Festival 2019!
By Nawal Es-sdiqui Awards Dec 09, 2019
We’re proud to share that S4M won the Gold Award in the Web-To-Store & Data category at Data Festival 2019 . These awards celebrate brands which leverage data towards a better performance and the tech providers that help them achieve outstanding results. Being recognized for our use of mobile data to generate customer foot traffic in[…]
Three ways for brick-and-mortar to win over eCommerce this holiday season
By Nawal Es-sdiqui Industry Insights Nov 12, 2019
As we move into November, you might notice brands launching their holiday advertising rollouts. Month-long campaigns to drive consumers into their stores for all of their holiday shopping. And while we know that eCommerce continues to grow as a method for consumer shopping, 87.6% of 2018 holiday spending was still through brick-and-mortar/ in-store retail. According[…]
S4M is in FrenchWeb’s FW500 ranking
By Nawal Es-sdiqui News Nov 07, 2019
We’re delighted to have been awarded the 75th position in Frenchweb’s FW500 – a list of the most dynamic companies in French tech. We’ve been shortlisted four years in a row now and couldn’t be prouder. This ranking showcases an industry in full swing, and being part of it makes us incredibly happy. Over the[…]