Brick-and-mortar has been under a lot of pressure in recent years, and while talk of a retail apocalypse might have been overblown, retailers have faced a lot of challenges, including the boom of eCommerce, the rise of real estate rents for many shops and businesses, as well as the demand from consumers for better, more[…]
Learn how to execute effective drive-to-store advertising with The Drive-to-Store Handbook
By Allison Moore Industry Insights Nov 23, 2020
S4M ranks no. 39 in FrenchWeb’s FW500
By Nawal Es-sdiqui Awards Nov 19, 2020
FrenchWeb has ranked S4M no. 39 in its FW500 list, honoring the most promising and dynamic companies in French tech. From AdTech, to software publishers, healthcare, or ecommerce, FW500 draws the picture of a diverse industry where tech is on the rise. The award celebrates those companies whose vitality, growth and contribution to the French[…]
Advertising strategies to keep your business top of mind during lockdown
By Marina Barreiro Industry Insights Nov 12, 2020
2020 hasn’t been an easy year for high-street retailers, and with more lockdown-type restrictions looming ahead of the winter months, a classic drive-to-store strategy might not be the right choice for every business. Remaining top of mind and showing your audience how you’re still supporting them can mean a speedy recovery when you go back[…]
S4M Academy Podcast: Episode 4 featuring Givsly: Why Corporate Purpose is Crucial for Businesses
By Allison Moore Podcast Lab Nov 11, 2020
Corporate Social Responsibility has been sort of a buzzword in the industry over the past couple of years, but 2020 has really made businesses put their money, and their time, where their mouth is. With Generation Z becoming a large part of the working population, we are seeing the increase of interest from internal employees[…]
S4M Stars – Rheem Al Barazi, Account Manager
By Nawal Es-sdiqui S4M Stars Nov 10, 2020
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
Plan your drive-to-store campaigns with our new location intelligence tool
By Marina Barreiro News Oct 27, 2020
Whether you are starting your drive-to-store advertising journey or you are seasoned in increasing your store traffic, there’s one thing that is true: you need data to make the right decisions. In this case, you need visitation data for the stores where you are running campaigns to understand the impact across the board. But you[…]
S4M’s drive-to-store technology certified by the Mobile Marketing Association
By Nawal Es-sdiqui Press Release Oct 26, 2020
S4M granted the Drive-to-Trust ‘Right Place’ label for their drive-to-store capabilities PARIS, October 26, 2020 – The Mobile Marketing Association, in partnership with the CESP, has granted S4M the Drive-to-Trust ‘Right Place’ certification for their drive-to-store technology. This certification acknowledges drive-to-store advertising solutions that deliver effective local or geolocated campaigns and guarantees the quality of their[…]
Four Tips to Boost Visits and Sales This Holiday Season
By Allison Moore Industry Insights Oct 22, 2020
It goes without saying that this year’s holiday shopping season and overall seasonal celebrations will be unlike any other we’ve experienced. There is a myriad of things that are going to impact how people shop, when and where people shop, and the availability of items they’re shopping for. We know that there will be certain[…]
S4M wins Best Restaurant Campaign at the OMMA Awards
By Nawal Es-sdiqui Awards Oct 22, 2020
We’re thrilled to share that S4M won Best Restaurant Campaign at the OMMA Awards for our Nando’s activations in Singapore. For over 10 years, these prestigious awards have been honoring online marketing excellence across all industry sectors by recognizing companies and advertisers that push the potential of digital advertising. Our winning campaign saw Nando’s partner with S4M[…]
S4M launches Retail Analytics to help advertisers identify in-store traffic trends this holiday season
By Nawal Es-sdiqui Press Release Oct 21, 2020
Store-level insights help brands make smarter advertising investments LONDON, October 21, 2020 – S4M announced today the launch of Retail Analytics, the latest data enhancement of its drive-to-store platform. This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on[…]