S4M launches ‘Proximity by S4M’ to boost retailers’ local growth in France
By Nawal Es-sdiqui News Sep 17, 2020
S4M Stars – Ronit Roy, Product Specialist
By Nawal Es-sdiqui S4M Stars Sep 09, 2020
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
S4M Academy Podcast Lab: Episode 1 featuring Unacast: The Good of Location Data
By Allison Moore Podcast Lab Sep 08, 2020
In the first episode of S4M’s Academy Podcast Lab, we sat down with Unacast to discuss our recent global partnership, with the two people closest to it, Nico Saraiva, SVP, Strategic Partnerships (S4M) and Eric Hynes, Senior Director, Head of Client Success (Unacast). This is a particularly important partnership for us because the integration of[…]
Location targeting vs audience segments, what’s better for your brand?
By Vishesh Taneja Product Insights Aug 26, 2020
In one of our previous posts we discussed why campaigns with one objective and straightforward targeting perform better, but with so many options, how can you know which is best for your brand? When running drive-to-store campaigns, the main targeting decision you’ll have to make is whether you want to use location-based targeting or use[…]
S4M Deepens Its Location and Audience Insights Offering with Unacast Data Integration
By Nawal Es-sdiqui Press Release Aug 12, 2020
S4M, the Drive-to-Store Platform, announced today an integration with Unacast, an award-winning location data, and analytics firm. With this global partnership, Unacast’s location and audience data will feed into the S4M platform and be leveraged to increase its insights and measurement offering in the US, UK, EU and APAC. Through the integration, S4M will have[…]
S4M Stars – Emeline Muel, HR Manager
By Nawal Es-sdiqui S4M Stars Aug 07, 2020
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
Deliver engaging ads that highlight your campaign platform
By Allison Moore Industry Insights Jul 29, 2020
In this series, we’ve aimed to share three key strategies that political advertisers should consider for their digital campaigns if they want to win big during an election year. In this final installment, we are focusing on the importance of having an effective delivery method of a campaign message to connect with voters. In order[…]
What you need to know about the IAB’s Transparency and Consent Framework v2.0
By admin News Jul 28, 2020
With only three weeks left until the IAB’s TCF switches to v2.0, the digital advertising industry is putting the finishing touches to their policies to effectively deliver this collective vision. This second iteration of the framework enables users to opt in or out of advertising targeting under GDPR. With TCF v2.0, consumers can grant or[…]
A simple campaign structure delivers better results, here’s why
By Marina Barreiro Product Insights Jul 27, 2020
It’s hard to give up control over every campaign detail and trust your chosen platform to perform. It’s very tempting to action every piece of targeting that digital channels offer us to pinpoint a very specific audience. It also may seem reasonable to optimize many different KPIs on each campaign to make sure your advertising[…]
Reach registered US voters based on past behaviors and social interest
By Allison Moore Industry Insights Jul 22, 2020
In the next installment of our political advertising series, we’re sharing how advertisers can leverage voter’s behavior and interest in order to effectively connect with them. Political advertisers should consider partnering with a partner that has access to the breadth and depth of accurate audience insights and understanding. This understanding of where a person stands[…]