We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
S4M Stars – Andrea Marchini, Head of Trading Italy
By Nawal Es-sdiqui S4M Stars Apr 13, 2021
S4M appoints new Country Managers for Benelux and Switzerland
By Nawal Es-sdiqui Press Release Apr 09, 2021
London, April 9, 2021 – S4M has appointed Benjamin Sekkai as Country Manager Benelux and Sebastien Clement as Country Manager Switzerland to lead the drive-to-store platform and oversee its expansion in local markets. Before joining S4M, both Sekkai and Clement held senior positions at some of the industry’s biggest companies. Among others, Sekkai was Country[…]
Why a stop-start approach to drive-to-store is hurting your brand
By admin Product Insights Mar 24, 2021
Drive-to-store (DTS) is still the new kid in the block and some brands are only now finding out about the benefits of focusing on business outcomes rather than media KPIs to determine the success of a campaign in the real world. But if this isn’t your first rodeo, and you have made the shift towards[…]
S4M Stars – Sarah Hamouda, Legal Counsel
By Nawal Es-sdiqui S4M Stars Mar 10, 2021
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
S4M makes the French Tech 120 for second year running
By Nawal Es-sdiqui News Feb 11, 2021
Every year, French Tech 120 selects 120 promising French start-ups with the potential of becoming global technology leaders. We’re very proud to have made the cut for the second year in a row, which is a fantastic recognition of our drive-to-store technology. Following a strange 2020, featuring in this list is even more meaningful. It[…]
S4M Stars – Geoffrey Dupeyron, Senior Trading Manager
By Nawal Es-sdiqui S4M Stars Feb 10, 2021
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
Master the tricks of drive-to-store advertising with The Drive-to-Store Handbook
By Nawal Es-sdiqui Industry Insights Feb 09, 2021
2020 was a particularly difficult year for brick-and-mortar. On top of ongoing concerns like the shift to ecommerce or how to engage with customers looking for more innovative in-store experiences, retailers now had to contend with a global pandemic that was shifting the marketplace like never before. Social distancing and successive lockdowns took their toll[…]
66% of Gen Z will shop in-store for their food and beverages
By admin Industry Insights Jan 19, 2021
The COVID pandemic definitely altered the grocery industry, bringing on the accelerated growth of online grocery ordering and delivery systems, but people still prefer to shop in-store for their groceries and food. Year-over-year growth of online grocery shopping will slow to 4.9% in 2021, down from a 41.9% growth rate in 2020. According to data[…]
S4M Stars – Laura Weig, Insights Manager
By Nawal Es-sdiqui S4M Stars Jan 13, 2021
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
S4M Academy Podcast Episode 6 featuring IAB Europe: Is 2020 the year that humanized advertising?
By admin Podcast Lab Dec 24, 2020
2020 was the most unpredictable year for advertising that most of us have ever seen. But with the unpredictability came a lot of innovation and reimagination from brands. One thing that we noticed is that brands really adapted how they spoke and connected to their consumers. Advertisements were no longer about purely selling products, but[…]