Every year, French Tech 120 selects 120 promising French start-ups with the potential of becoming global technology leaders. We’re very proud to have made the cut for the second year in a row, which is a fantastic recognition of our drive-to-store technology. Following a strange 2020, featuring in this list is even more meaningful. It[…]
S4M makes the French Tech 120 for second year running
By Nawal Es-sdiqui News Feb 11, 2021
S4M Stars – Geoffrey Dupeyron, Senior Trading Manager
By Nawal Es-sdiqui S4M Stars Feb 10, 2021
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
Master the tricks of drive-to-store advertising with The Drive-to-Store Handbook
By Nawal Es-sdiqui Industry Insights Feb 09, 2021
2020 was a particularly difficult year for brick-and-mortar. On top of ongoing concerns like the shift to ecommerce or how to engage with customers looking for more innovative in-store experiences, retailers now had to contend with a global pandemic that was shifting the marketplace like never before. Social distancing and successive lockdowns took their toll[…]
66% of Gen Z will shop in-store for their food and beverages
By admin Industry Insights Jan 19, 2021
The COVID pandemic definitely altered the grocery industry, bringing on the accelerated growth of online grocery ordering and delivery systems, but people still prefer to shop in-store for their groceries and food. Year-over-year growth of online grocery shopping will slow to 4.9% in 2021, down from a 41.9% growth rate in 2020. According to data[…]
S4M Stars – Laura Weig, Insights Manager
By Nawal Es-sdiqui S4M Stars Jan 13, 2021
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
S4M Academy Podcast Episode 6 featuring IAB Europe: Is 2020 the year that humanized advertising?
By admin Podcast Lab Dec 24, 2020
2020 was the most unpredictable year for advertising that most of us have ever seen. But with the unpredictability came a lot of innovation and reimagination from brands. One thing that we noticed is that brands really adapted how they spoke and connected to their consumers. Advertisements were no longer about purely selling products, but[…]
Understanding visits and other metrics in drive-to-store campaigns
By admin Product Insights Dec 15, 2020
As drive-to-store campaigns become more mainstream, it’s important to understand what metrics mean for the provider you are running campaigns with. ‘Visits’ can be measured or calculated in several ways, so to truly compare the impact of campaigns run across different platforms, you need to understand what each metric means for each solution. What is[…]
S4M Academy Podcast: Episode 5 featuring EcoTree: How small acts can result in big changes
By admin Podcast Lab Dec 09, 2020
There’s often the notion that your voice doesn’t count, your vote doesn’t’ matter, or that if you say something it might not be as impactful as you hope. This sometimes feels true to many of us. But what happens when you challenge that thought and you take the small step? In this episode, Guillaume Dannaud,[…]
S4M Stars – Elijah Zechariah Zhang, Studio Design Manager
By Nawal Es-sdiqui S4M Stars Dec 07, 2020
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
Maintaining a brand’s image whilst making sure your advertising is reaching real people is a challenge, but using the right technology can make it easy. According to IAS, ad fraud losses have decreased by 10% since 2017, but they still account for approximately $5.8 billion on digital display advertising alone. It’s no wonder that advertisers[…]