• BLOG


For the first time, S4M won a Creative Media Award presented by MediaPost in the Mobile Media Category! After two rounds of judging by a panel of industry experts, our Subway Campaign came out as the winning campaign in the Mobile Media category. The campaign leveraged real-time location based targeting to boost foot traffic into Subway’s restaurants.[…]

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IAB Singapore concluded its 2017 Elections process on February 2nd unveiling new leadership on its Board and new Committee Co-Chairs for the coming year. Gavin Buxton, S4M’s VP Sales in APAC based in Singapore, will join the IAB Singapore Board for 2017 along with 13 other digital thought leaders. The Board will spearhead a variety[…]

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Our front-end developers recently attended DotJS, an annual conference on state of the JavaScript world that happens in Paris. 2016 was its biggest year yet, with over 1200 attendees filling the enormous Pullman Dock venue. The talks ranged from high-level concepts of the latest and greatest frameworks, to an in-depth explanation of how memory works[…]

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This past weekend has been an eventful one for S4M. We won two gold awards at the 2016 Cristal Festival in Courchevel. Our Subway case study, You’re the Chef, took home two gold awards in the Marketing Innovation category for the Best Use of Mobile and the Best Food and Beverages campaign. A huge congratulations[…]

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‘Tis the season of giving! We put our creative minds together for a series of DIY Christmas ornaments so your Christmas tree can be as beautiful as ours. This holiday season, spend some time away from your smartphones and make a few origamis with your loved ones, family, friends or even strangers! Not everyone is blessed with artsy[…]

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To all our friends, collaborators, clients, partners, and family, thank you for these remarkable five years. Five years ago we took our first step to transform our vision for mobile into a reality, delivering billions of ad impressions and testing countless mobile creative formats. Our mission is clear, to transform mobile advertising into a personalised and desirable services and[…]

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