• BLOG


To all our friends, collaborators, clients, partners, and family, thank you for these remarkable five years. Five years ago we took our first step to transform our vision for mobile into a reality, delivering billions of ad impressions and testing countless mobile creative formats. Our mission is clear, to transform mobile advertising into a personalised and desirable services and[…]

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As the most wonderful time of the year draws closer, advertisers wait with anticipation to maximize their revenue among holiday gift givers. On the other hand, consumers are used to the hoards of ads prior to the holiday season either in TV, print, radio, or digital. One thing for sure this year, advertisers need to[…]

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Earlier this year, S4M examined 87 campaigns, composing of 2.3 billion ad requests, between January to June 2016 in Europe, the US, Latin America, and in APAC. The goal of this study was to to investigate the problem of ad fraud and existing buying models. Between the ad request from the ad server and the moment[…]

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