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Surprise team lunch, escape game, and drinks in an arcade bar – just an average day at S4M with the R&D team ūüėČ   At S4M, we host an¬†annual team building event each year with all the teams including¬†sales, marketing, adops, traders, account managers, and the R&D. This¬†annual company-wide team building is important to¬†exchange ideas[…]

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Last night at¬†the Mobile Marketing Association (MMA)¬†Smarties Celebration of Talent evening in New York City,¬†S4M celebrated a very¬†memorable moment! For the first time, we took home two awards for our cross-continental campaign for L’Or√©al Travel Retail Americas and Ralph Lauren Fragrances. This campaign was in partnership with Havas Media in Miami. It is a real[…]

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Dmexco 2016 was another great conference of meeting new and old faces. This year, Christophe Collet spoke about new counting currencies for the mobile advertising industry at Dmexco this past week. If you missed this session, fill out the form below to receive a copy of the presentation!  

Following months of R&D and MRC accreditation, S4M unveils a next generation anti-fraud mobile ad technology with real-time visualisation of mobile campaign KPIs and a simplified user interface London, UK, September 1st, 2016 ‚Äď S4M (Success for Mobile), a mobile-first advertising technology company, will launch the new FUSIO by S4M platform to provide clients with[…]

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Stop by our booth during¬†Dmexco to meet our mobile experts and discover the¬†new FUSIO platform! How to¬†identify fraud and¬†eliminate unreliable measurements from mobile advertising campaigns? Visit S4M during¬†Dmexco¬†and¬†discover the new version of FUSIO by S4M, a tracking and analytics platform for advertisers to¬†monitor, understand, and optimise their mobile advertising campaigns. Finding¬†S4M at Dmexco… Our booth[…]

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Join S4M at DMEXCO 2016 in Cologne and meet our team to discuss and learn about the latest mobile advertising trends. Don’t miss our¬†events at Dmexco this year¬†and mark down these sessions in your agenda! We would like to meet you during the conference, stop by our booth in Hall 7, booth¬†E061-F068. To book¬†up a[…]

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It is no secret by now that mobile programmatic is indispensable in the advertiser‚Äôs media plan today. When accomplished correctly, brands can reach their intended customer in the most receptive moment to convert an intention into a transaction. Despite the increasing prominence of mobile programmatic, some brands are still on the fence and not yet[…]

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When we talk about creativity in advertising, we‚Äôre usually referring to the actual ad creative itself — the genius ideas that become the genesis of sticky and memorable advertisements, like the 1985 Levi‚Äôs launderette ad or the Cadbury gorilla. Enter the digital world; times have changed. Television and print aren‚Äôt the only mediums by which[…]

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¬†S4M‚Äôs served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited NEW YORK, NY June 7,¬†2016 — S4M (Success for Mobile), a fast-growing mobile ad tech company, has been granted Media Rating Council (MRC) accreditation for mobile ad metrics, including served display and rich media ad impressions,[…]

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Advertisers are no stranger to the necessity of delivering receptive personalized messaging on mobile. Today, this is possible through leveraging unique user behavioral and location data from mobile devices and the widely adopted use of dynamic creative optimization (DCO) technology. Here are 5 tips to leverage DCO in mobile campaigns to engage with mobile users[…]

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