• BLOG


It is no secret by now that mobile programmatic is indispensable in the advertiser’s media plan today. When accomplished correctly, brands can reach their intended customer in the most receptive moment to convert an intention into a transaction. Despite the increasing prominence of mobile programmatic, some brands are still on the fence and not yet[…]

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When we talk about creativity in advertising, we’re usually referring to the actual ad creative itself — the genius ideas that become the genesis of sticky and memorable advertisements, like the 1985 Levi’s launderette ad or the Cadbury gorilla. Enter the digital world; times have changed. Television and print aren’t the only mediums by which[…]

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 S4M’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited NEW YORK, NY June 7, 2016 — S4M (Success for Mobile), a fast-growing mobile ad tech company, has been granted Media Rating Council (MRC) accreditation for mobile ad metrics, including served display and rich media ad impressions,[…]

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Advertisers are no stranger to the necessity of delivering receptive personalized messaging on mobile. Today, this is possible through leveraging unique user behavioral and location data from mobile devices and the widely adopted use of dynamic creative optimization (DCO) technology. Here are 5 tips to leverage DCO in mobile campaigns to engage with mobile users[…]

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Consumers are bombarded by millions of different messages everyday in this new digital era, where home, work, and relationships are blurred distinctions. To manage their daily lives, the consumer has firmly taken control by becoming the decision makers for what they see, read, download, and more importantly what they want to block. In the fast-paced[…]

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London, December 17, 2015 – S4M (Solutions for Mobile), the pioneering adtech platform specialising in mobile, announced today it received the 2015 Cristal Festival’s Best Start-Up Award in the Marketing Innovation category.  The Cristal Festival Jury, composed of marketing, technology, and media industry experts from around the world, awarded S4M with the prestigious honour due[…]

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