• BLOG


Ipsos, leader des études en France, et S4M dévoilent les résultats du premier baromètre post-test de campagnes mobiles in-app. Dans un climat pourtant peu favorable à la publicité, l’étude révèle que les campagnes mobiles in-app ont un réel impact sur la manière dont les marques sont perçues par l’utilisateur et sur l’incitation à l’achat.  Le[…]

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A second interview for the Mobile Truths Series… Mobile Truths is a series of spontaneous interviews from with different people from S4M to share their insights on the mobile programmatic ecosystem. Jean-Philippe Haller, Global Head of Publisher Management & Development at S4M, speaks about his outlook on the state of publishers in the mobile programmatic ecosystem.[…]

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Last week was the fifth annual MOMA awards ceremony at the Emirates Stadium in London to celebrate the most innovative and inspiring campaigns, brands, and agencies in the mobile industry. We had a fantastic evening celebrating everyone. This year our campaign for Subway was nominated in four different categories. We are so proud to have[…]

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We conduced a study on 92 mobile programmatic campaigns across Europe, US, and APAC between June 2016 to February 2017. The results were compared to a similar research conducted last year. The study evaluated three key indicators, fully rendered impressions, fraudulent clicks, and mobile landing page arrivals to observe the state of ad fraud in the industry.[…]

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S4M launches a brand new mobile advertising offer, the Adbot, to leverage the rise of chatbots and redefine brand engagements. With this offer, advertisers can reach users across a vast selection of publishers and direct them into the Messenger App to carry out a personalised conversation in real-time. Lancôme France and ZenithOptimedia (Publicis Media) is debuting[…]

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Milan, Italy, March 29th, 2017 – S4M (Success for Mobile), a mobile ad tech company founded in Paris, France, is growing its businesses in Italy with the opening of a new office and two senior hires. This new development comes as a series of successful expansions for the company to London, Düsseldorf, and most recently[…]

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Introducing Mobile Truths… Mobile Truths is a series of spontaneous interviews from with different people from S4M to share their insights on the mobile programmatic ecosystem. In the first of the series, Stanislas Coignard, Chief Strategy Officer at S4M, takes a few minutes to talk about some of the biggest challenges faced by advertisers in the fast[…]

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Paris, March 20th, 2017. S4M reinforces its French team with new hire of Simon Perrot as Head of Sales France. Simon joins S4M from Spafax Networks France where he was the Managing Director. This strategic recruitment complements the rapid growth of the company within in France. Simon Perrot’s principal mission in his role at S4M[…]

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