CCPA, California’s new privacy law, is designed to give consumers more control over their personal information and protect the data rights of California residents. The law, which is one of the strictest privacy laws to-date in the US, will have a direct impact on marketers and the digital advertising ecosystem. Learn more about CCPA and[…]
The LBMA and S4M Explain California’s New Privacy Law
By Nawal Es-sdiqui Industry Insights May 16, 2019
S4M expands its multichannel drive-to-store offer with digital cross-device metrics
By Nawal Es-sdiqui Press Release May 09, 2019
S4M, a leading drive-to-store platform announced today a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous customer journeys across digital devices. This move responds to a rising need in the industry as each customer’s path to purchase becomes increasingly complex. Studies have[…]
S4M Launches New Multi-Store DCO ad format to help consumers identify the closest range of retailers
By Nawal Es-sdiqui News May 02, 2019
S4M announces today the release of a pioneering ad format, the Multi-Store DCO. This innovative ad format combines branded product content with a Dynamic Creative Optimization (DCO) feature to engage with consumers and help them identify the closest selection of retailers. Intuitive by design, this new format is very easy for shoppers to navigate. Within[…]
S4M wins Gold Award for eBusiness & Drive-to-Store at La Nuit des Rois 2019
By Nawal Es-sdiqui Awards Mar 15, 2019
We are delighted to announce that S4M has won the La Nuit des Rois 2019 Gold Award for Best eBusiness & Drive-to-Store solution on March 14th, 2019! Organized by French digital marketing media Viuz, La Nuit des Rois awards celebrate the best digital marketing solutions in the French market based on two major criteria: performance[…]
S4M Launches New Ad Format to Boost Store Visits with Mobile Wallet Passes
By Nawal Es-sdiqui Press Release Mar 11, 2019
S4M announces today the release of a brand-new ad format, the Pass-to-Store. The creative new ad format provides advertisers with a method to drive incremental in-store visits with smart push notifications to engage with their audience at a specific time and date. With this new ad experience, shoppers download a card with a promotion or[…]
S4M Launches Uplift Trust Global Product Feature
By Nawal Es-sdiqui Press Release Mar 05, 2019
S4M announces today the release of a pioneering global product feature, Uplift Trust, for its FUSIO by S4M platform. FUSIO by S4M is the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift rate of their[…]
Book a meeting to discuss S4M’s new strategy to boost dealership visits
By Nawal Es-sdiqui Industry Insights Jan 17, 2019
Choose your KPI and we’ll ensure its performance With mobile influencing 90% of all car purchases, S4M brings to market a comprehensive strategy to drive-up dealership visits. Working hard to connect, engage and convert the modern car buyer, we guarantee the delivery of powerful KPIs at every stage of car buying – maximizing your ad-spend. Fill[…]
S4M wins Mumbrella Asia 2018 Award for Best Mobile Ad of the Year
By Nawal Es-sdiqui Awards Dec 05, 2018
The saying goes that Christmas is the most wonderful time of the year. And we couldn’t agree more. Indeed, what better time than Christmas to announce that we have won the Mumbrella Asia 2018 Award for Best Mobile Ad of the Year for our Santa Chatbot campaign! Fitting, isn’t it? At S4M, we recognize the[…]
The Location Based Marketing Association is coming to France
By Nawal Es-sdiqui Events, News Nov 14, 2018
The Location Based Marketing Association (LBMA) was founded in 2010 in Toronto to bring together brands, retailers and innovative technology providers centered on the use of media, location and digital innovation. Their goal is to educate, share best practices, establish guidelines for growth and promote the services of member companies to brands and other content-related[…]
S4M joins forces with major players to leverage blockchain technology to fight ad fraud
By Nawal Es-sdiqui Press Release Nov 13, 2018
S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart, Mondadori MediaConnect, and Next (Altice) are launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology to industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost[…]