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FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies, to close the digital and physical advertising divide. In a previous article about our target users we explained how[…]

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S4M launches a brand new buying model – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring for visits generated directly as a result from digital campaigns. For digital[…]

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S4M is hosting a Meetup at our Marseille office on June 20th. Join us at 6.30 pm to learn about how we leverage artificial intelligence for the programmatic advertising ecosystem. Registration is open to everyone, but space is limited so be sure to sign up as soon as possible. Event Agenda Welcome presentations & industry news[…]

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FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies, to close the digital and physical advertising divide. FUSIO’s platform users are programmatic media traders who buy ad spaces at[…]

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S4M is an ad tech company in the digital advertising ecosystem specializing in programmatic buying to help advertisers bridge online results with offline impacts. FUSIO is S4M’s mobile advertising technology with a suite of products to address digital advertising challenges. Today, FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments[…]

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Each year, The Drum Marketing on Mobile (MOMA) Awards puts a spotlight on the industry’s best campaigns from brands and agencies across mobile. S4M helped Pernod Ricard deliver a mobile campaign across airports in the UK to drive consumers into Duty Free stores with real-time footfall visit measurements. This success campaign has been nominated four[…]

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S4M announces a new data partnership to provide clients with more foot traffic measurement options within their drive-to-store campaigns. This integration with adsquare lets FUSIO by S4M users see and access hourly updates of incremental store visits directly generated from their mobile campaigns. Marketers can optimize campaign budgets in real-time based on the best performing[…]

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S4M announces today its renewed Media Rating Council (MRC) accreditation for HTML5 mobile web and in application display and rich media Served Impressions, Clicks, and post-click metrics including Installs, Opens and Landings. Today, the company remains the only platform accredited by MRC for app installs and opens, and continues to advocate for advertisers to choose[…]

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