During the 2017 Christmas Season, LEGO partnered with S4M and Carat to roll out the fun and personalized “Santa” chatbot shopper. The “Santa” chatbot helped parents easily select and locate LEGO toys they wished to purchase, online or in-store. To learn more about the campaign, checkout our Taking The Chat Out of the Bot video. S4M[…]
Book a meeting at DMEXCO 2018
By Margaux Masraff Events Jul 30, 2018
S4M will be at DMEXCO 2018 in Cologne this year! Be sure to stop by our booth to demo our AI-powered Saas drive-to-store platform. Want to reserve a 1-to-1 demo at our stand? Fill out the form below and we will get in touch shortly. Full Name Company Professional E-mail Please select your[…]
S4M shortlisted at the Digiday Marketing and Advertising Awards Europe 2018
By Margaux Masraff Awards Jul 30, 2018
The shortlist for this year’s Digiday Marketing and Advertising Awards Europe has been released and we are proud to share that S4M has been nominated in the category Best Use of Mobile! The Digiday Marketing and Advertising Awards Europe recognizes companies working to modernize European advertising, marketing and public relations. The winners will be announced at[…]
Come see us at eTail Connect Autumn 2018
By Margaux Masraff Events Jul 26, 2018
Will you be at this years eTail Connect at Sopwell House in St Albans? We want to meet you! Book a 1-to-1 meeting with our UK team to learn all about our AI-powered drive-to-store platform, FUSIO. FUSIO by S4M is the 1st SaaS drive-to-store platform that leverages cutting-edge AI to optimize visits to store and footfall[…]
Product Design: FUSIO’s Conceptual Model
By Cristina Dinu Product Insights Jul 16, 2018
FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies, to close the digital and physical advertising divide. In a previous article about our target users we explained how[…]
S4M Extends Cost Per Incremental Visit (CPIV) Buying Model to the Offline World
By Margaux Masraff Press Release Jun 28, 2018
S4M launches a brand new buying model – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring for visits generated directly as a result from digital campaigns. For digital[…]
S4M Joins IAB Tech Lab to Reinforce Mobile-Native Initiatives
By Margaux Masraff Press Release Jun 18, 2018
S4M announced last week that it has joined the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing arena. S4M is[…]
Machine Learning Meetup at S4M
By Margaux Masraff Events Jun 07, 2018
S4M is hosting a Meetup at our Marseille office on June 20th. Join us at 6.30 pm to learn about how we leverage artificial intelligence for the programmatic advertising ecosystem. Registration is open to everyone, but space is limited so be sure to sign up as soon as possible. Event Agenda Welcome presentations & industry news[…]
Product research: knowing our target users
By Cristina Dinu Product Insights May 30, 2018
FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies, to close the digital and physical advertising divide. FUSIO’s platform users are programmatic media traders who buy ad spaces at[…]
S4M raises US$12M in funding to close the offline and online advertising divide
By admin Press Release May 15, 2018
S4M today announced that it has raised $12M USD in a Series B round from Sofiouest with participation from existing investors Bpifrance and Entrepreneur Venture. The company launched their platform, FUSIO by S4M, in February this year, in SaaS and will now accelerate their technology developments with an ambitious focus on proprietary real-time features to[…]