Whether you are starting your drive-to-store advertising journey or you are seasoned in increasing your store traffic, there’s one thing that is true: you need data to make the right decisions. In this case, you need visitation data for the stores where you are running campaigns to understand the impact across the board. But you[…]
Plan your drive-to-store campaigns with our new location intelligence tool
By Marina Barreiro News Oct 27, 2020
S4M’s drive-to-store technology certified by the Mobile Marketing Association
By Nawal Es-sdiqui Press Release Oct 26, 2020
S4M granted the Drive-to-Trust ‘Right Place’ label for their drive-to-store capabilities PARIS, October 26, 2020 – The Mobile Marketing Association, in partnership with the CESP, has granted S4M the Drive-to-Trust ‘Right Place’ certification for their drive-to-store technology. This certification acknowledges drive-to-store advertising solutions that deliver effective local or geolocated campaigns and guarantees the quality of their[…]
Four Tips to Boost Visits and Sales This Holiday Season
By Allison Moore Industry Insights Oct 22, 2020
It goes without saying that this year’s holiday shopping season and overall seasonal celebrations will be unlike any other we’ve experienced. There is a myriad of things that are going to impact how people shop, when and where people shop, and the availability of items they’re shopping for. We know that there will be certain[…]
S4M wins Best Restaurant Campaign at the OMMA Awards
By Nawal Es-sdiqui Awards Oct 22, 2020
We’re thrilled to share that S4M won Best Restaurant Campaign at the OMMA Awards for our Nando’s activations in Singapore. For over 10 years, these prestigious awards have been honoring online marketing excellence across all industry sectors by recognizing companies and advertisers that push the potential of digital advertising. Our winning campaign saw Nando’s partner with S4M[…]
S4M launches Retail Analytics to help advertisers identify in-store traffic trends this holiday season
By Nawal Es-sdiqui Press Release Oct 21, 2020
Store-level insights help brands make smarter advertising investments LONDON, October 21, 2020 – S4M announced today the launch of Retail Analytics, the latest data enhancement of its drive-to-store platform. This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on[…]
S4M Academy Podcast: Episode 3 featuring PubNative: The Importance of the User Experience
By Allison Moore Podcast Lab Oct 20, 2020
Over the past two years, data collection regulations have become more stringent in Europe and the US with GDPR and CCPA. Consumers are now getting back more control over their personal information when it comes to what is being shared with brands through mobile devices. As these policies come into the public light, consumers are[…]
S4M Stars – Marianne Caron, Account Manager
By Nawal Es-sdiqui S4M Stars Oct 13, 2020
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
S4M General Counsel Thomas Adhumeau appointed Chair of IAB Europe’s TCF DPA Outreach Working Group
By Nawal Es-sdiqui News Oct 08, 2020
IAB Europe has appointed S4M’s General Counsel Thomas Adhumeau chair of their TCF DPA outreach working group, as the body seeks formal approval of its Transparency and Consent Framework. The DPA Outreach Working Group was set up by the TCF steering group to raise awareness and understanding of the IAB’s Transparency and Consent Framework among[…]
S4M Bolsters US Leadership Team with Appointment of Bruce Forester
By Allison Moore Press Release Oct 07, 2020
NEW YORK, October 7, 2020– Bruce Forester has joined S4M as Vice President, Sales, East, a newly created position for the drive-to-store platform’s US market. Bruce joins S4M with over 15 years of experience across the digital advertising space, specializing in location data, mobile, video, and advanced TV. In his new role, Bruce will be responsible for[…]
S4M Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351%
By Allison Moore Press Release Oct 06, 2020
Adweek Announces 2020 Adweek 100: Fastest Growing Companies S4M Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351% NEW YORK, October 5, 2020– Adweek today ranked S4M no. 2 for Solution Providers in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and 10 top solution providers[…]