S4M partnered with zeotap, the global deterministic identity and data platform. This partnership enables S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides data from unique enterprise sources such as security companies and payroll providers. It[…]
Deterministic Audience Insights For Drive-to-Store Campaigns
By Shareena Fontaine Product Insights Jun 21, 2021
Drive Traffic to Your Stores with S4M’s Audience Targeting
By Shareena Fontaine Product Insights Jun 17, 2021
S4M, the drive-to-store platform, targets the right audience for your drive-to-store campaigns. Our proprietary platform Fusio is the all-in-one tool kit for marketers, providing insights through audience targeting that will help you get the right customers into your brick-and-mortar stores. This targeting consists of analyzing aggregated online and offline consumer behavior like historical location data[…]
S4M launches its very first Retail Insights Barometer
By Nawal Es-sdiqui News Jun 17, 2021
There’s no denying it, the retail revolution is underway! Whether it’s from a digital or societal perspective, the industry is facing some profound changes that have been accelerated by the health crisis we are going through today. If digital-savvy consumers already wanted to regain control of their purchases before the crisis, helped by technology and[…]
Juneteenth and The Importance of the BIPOC Community
By Shareena Fontaine Industry Insights Jun 16, 2021
This year, Juneteenth, the nationally celebrated commemoration of the end of slavery in the US, will be celebrated on a larger scale than ever before. Just days before the holiday, the Senate passed a bill to make Juneteenth a federal holiday and now awaits approval from the House. Many major companies already recognize Juneteenth as[…]
Daniel Muñoz joins S4M as Sales & Business Development Director Spain
By Nawal Es-sdiqui Press Release Jun 14, 2021
The digital advertising expert joins the drive-to-store platform to impulse its growth in the region London, 14 June 2021 – S4M has appointed Daniel Muñoz as Sales & Business Development Director Spain to help the company scale up its operations and growth in the Spanish market. With a career in digital media spanning more than[…]
S4M Stars – Giulia Demontis, Design Manager
By Nawal Es-sdiqui S4M Stars Jun 08, 2021
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
S4M appoints Jean-François Coutanceau as SVP CSR
By Nawal Es-sdiqui Press Release Jun 08, 2021
Coutanceau takes on this new role to develop S4M’s global CSR strategy and initiatives London, June 07 2021 – S4M has appointed Jean-François Coutanceau as SVP Corporate Social Responsibility (CSR) to lead its efforts to make its business more sustainable while giving back to people and the planet. This new role comes in addition to[…]
We all know that a well-greased machine is much more than the simple sum of its parts. In the same way, multichannel campaigns are complex machines that work better when treated as one activity instead of multiple single-channel campaigns. And planning your multichannel campaigns doesn’t end just with crafting your strategy, it also includes planning[…]
S4M names Cyrille Geffray Global Chief Operating Officer
By Nawal Es-sdiqui Press Release May 25, 2021
Former Smart CEO joins the Drive-to-Store platform to accelerate global growth Paris, May 25, 2021 – S4M has announced today it has hired Cyrille Geffray as Global COO to help the company scale up its global operations worldwide. Cyrille Geffray is a highly experienced business leader, with two successful start-up exits under his belt. Most[…]
S4M Stars – Giuseppe Mastrolonardo, IT Technician
By Nawal Es-sdiqui S4M Stars May 11, 2021
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]