• BLOG


At S4M, we firmly believe that marketers need full visibility of the incremental impact of their digital marketing strategy. To help them drive consumers to their stores, we have created the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. Fusio by S4M, our[…]

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At the Cannes Lions Festival of Creativity 2019, S4M announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments. Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for[…]

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The commissioned study, The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 – 58% of the total advertising spend for the industry. This investment is expected to reach 65% by 2023, or €75Bn., a 36% growth driven by digital-to-store spending. On the occasion[…]

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We are very proud to announce that our Kiko Milano Beauty Campaign has won two awards at the Netcomm Awards 2019 last May! Organized by Italian Digital Commerce Consortium Netcomm, these awards celebrate the best in digital commerce and retail in the Italian market. Being shortlisted with some of the best in the industry was[…]

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S4M announces today the release of a pioneering ad format, the Multi-Store DCO. This innovative ad format combines branded product content with a Dynamic Creative Optimization (DCO) feature to engage with consumers and help them identify the closest selection of retailers. Intuitive by design, this new format is very easy for shoppers to navigate. Within[…]

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S4M, a leading drive-to-store platform announced today a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous customer journeys across digital devices. This move responds to a rising need in the industry as each customer’s path to purchase becomes increasingly complex. Studies have[…]

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S4M announces today the release of a pioneering global product feature, Uplift Trust, for its FUSIO by S4M platform. FUSIO by S4M is the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift rate of their[…]

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