The saying goes that Christmas is the most wonderful time of the year. And we couldn’t agree more. Indeed, what better time than Christmas to announce that we have won the Mumbrella Asia 2018 Award for Best Mobile Ad of the Year for our Santa Chatbot campaign! Fitting, isn’t it? At S4M, we recognize the[…]
S4M wins Mumbrella Asia 2018 Award for Best Mobile Ad of the Year
By Nawal Es-sdiqui Awards Dec 05, 2018
The Location Based Marketing Association is coming to France
By Nawal Es-sdiqui Events, News Nov 14, 2018
The Location Based Marketing Association (LBMA) was founded in 2010 in Toronto to bring together brands, retailers and innovative technology providers centered on the use of media, location and digital innovation. Their goal is to educate, share best practices, establish guidelines for growth and promote the services of member companies to brands and other content-related[…]
S4M joins forces with major players to leverage blockchain technology to fight ad fraud
By Nawal Es-sdiqui Press Release Nov 13, 2018
S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart, Mondadori MediaConnect, and Next (Altice) are launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology to industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost[…]
S4M wins two awards at the Festival of Media LatAm 2018
By Nawal Es-sdiqui Awards Nov 06, 2018
We are proud to announce that S4M has won two awards at the Festival of Media LatAm Awards last Tuesday! Organized by the Festival of Media, the LatAm Awards celebrate and recognize the best players in creativity and media innovation in the LatAm region. We were honored to attend with some of the industry’s very[…]
S4M will be at Festival of Media LatAm in Miami this year! We are excited to be welcoming FOMLA attendees to our Oxygen Bar. Stop by to boost your energy levels and be in great shape to keep up with everything that will be going on during this unique event. Feel free to fill out[…]
S4M Appoints Ed Silhan as Chief Revenue Officer for North America
By admin Press Release Oct 16, 2018
Ed Silhan joins S4M as the Chief Revenue Officer for North America, a new position based in the New York office. Ed comes to S4M after almost 20 years of experience in the digital space at PayPal, eBay and most recently SITO Mobile where he participated in the dramatic growth of their revenue streams. In[…]
Two S4M Campaigns Nominated for 2018 Mobile Marketing Association APAC SMARTIES Awards
By admin Awards Oct 11, 2018
The Mobile Marketing Association (MMA) has released their shortlist for the 2018 APAC SMARTIES Awards. We’re delighted to share that two S4M campaigns have made the cut. The Sony Pictures digital advertisement done in partnership with IPG Media Brands is nominated in the Mobile Video category. For the chatbot drive-to-store for Lego done with Carat,[…]
S4M’s Pernod Ricard Travel Retail Campaign Shortlisted for Two 2018 SMARTIES EMEA Awards
By admin Awards Oct 10, 2018
The Mobile Marketing Association (MMA) has announced the 2018 Smarties EMEA Awards nominees. We’re excited to share that the innovative and client praised Pernod Ricard travel retail campaign is shortlisted in two categories, Location Based and Programmatic. The MMA Smarties EMEA is an awards ceremony recognizing the best of what mobile marketing has to offer.[…]
Mobile Marketing Magazine has revealed the nominations for the 2018 Effective Mobile Marketing Awards. We are excited to announce that for the second year in a row, S4M is shortlisted in five categories. Our campaigns with LEGO, Sony Pictures and Pernod Ricard are in the running for the following awards: Lego, S4M and Carat –[…]
At S4M we recognize the significance of creating engaging, innovative and results-oriented digital campaigns. So it’s our great pleasure to share that we have received a MediaPost 2018 OMMA Award for Online Marketing. Partnering with Sony Pictures and IPG MediaBrands, our drive-to-store campaign “Going from the Small Screen to the Big Screen,” for the movie[…]