The COVID pandemic definitely altered the grocery industry, bringing on the accelerated growth of online grocery ordering and delivery systems, but people still prefer to shop in-store for their groceries and food. Year-over-year growth of online grocery shopping will slow to 4.9% in 2021, down from a 41.9% growth rate in 2020. According to data[…]
66% of Gen Z will shop in-store for their food and beverages
By Allison Moore Industry Insights Jan 19, 2021
S4M Stars – Laura Weig, Insights Manager
By Nawal Es-sdiqui S4M Stars Jan 13, 2021
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
S4M Academy Podcast Episode 6 featuring IAB Europe: Is 2020 the year that humanized advertising?
By Allison Moore Podcast Lab Dec 24, 2020
2020 was the most unpredictable year for advertising that most of us have ever seen. But with the unpredictability came a lot of innovation and reimagination from brands. One thing that we noticed is that brands really adapted how they spoke and connected to their consumers. Advertisements were no longer about purely selling products, but[…]
Understanding visits and other metrics in drive-to-store campaigns
By Marina Barreiro Product Insights Dec 15, 2020
As drive-to-store campaigns become more mainstream, it’s important to understand what metrics mean for the provider you are running campaigns with. ‘Visits’ can be measured or calculated in several ways, so to truly compare the impact of campaigns run across different platforms, you need to understand what each metric means for each solution. What is[…]
S4M Academy Podcast: Episode 5 featuring EcoTree: How small acts can result in big changes
By Allison Moore Podcast Lab Dec 09, 2020
There’s often the notion that your voice doesn’t count, your vote doesn’t’ matter, or that if you say something it might not be as impactful as you hope. This sometimes feels true to many of us. But what happens when you challenge that thought and you take the small step? In this episode, Guillaume Dannaud,[…]
S4M Stars – Elijah Zechariah Zhang, Studio Design Manager
By Nawal Es-sdiqui S4M Stars Dec 07, 2020
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
Brand safety and ad fraud protection in Fusio
By Marina Barreiro Product Insights Dec 04, 2020
Maintaining a brand’s image whilst making sure your advertising is reaching real people is a challenge, but using the right technology can make it easy. According to IAS, ad fraud losses have decreased by 10% since 2017, but they still account for approximately $5.8 billion on digital display advertising alone. It’s no wonder that advertisers[…]
S4M Furthers Brand Safety and Ad Fraud Measures with IAS Integration
By Allison Moore Press Release Dec 02, 2020
NEW YORK – December 2, 2020 – S4M announced today the global integration of Integral Ad Science (IAS) targeting segments in its drive-to-store platform Fusio. IAS is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. According to IAS’ latest Media Quality Report, campaigns in which fraud mitigation tools were[…]
S4M wins ‘Best Attribution Solution’ at The Drum Digital Advertising Awards
By Nawal Es-sdiqui Awards Nov 26, 2020
Two weeks ago, S4M won ‘Best Attribution Solution’ at The Drum Digital Advertising Awards APAC. These awards recognize businesses that deliver cut-through advertising, and the talented individuals, teams, products and services that are making the biggest difference in the digital advertising world. The judges were looking for the best attribution solution available to the APAC[…]
Make the Most of This Year’s Black Friday with Drive-to-Store Advertising
By Allison Moore Industry Insights Nov 25, 2020
With the holidays right around the corner, advertisers are considering the best channels to drive in-store while promoting their Black Friday deals. But with the serious impact that the pandemic has had on store openings, inventory, and hours, getting people to visit has become a challenge. But people are still planning to do their holiday[…]