At S4M, we firmly believe that marketers need full visibility of the incremental impact of their digital marketing strategy. To help them drive consumers to their stores, we have created the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. Fusio by S4M, our[…]
[CORPORATE VIDEO] S4M – The Drive-to-Store Platform
By Nawal Es-sdiqui News Jul 24, 2019
[INFOGRAPHIC] The State of Drive-to-Store Advertising 2019
By Nawal Es-sdiqui Press Release Jun 28, 2019
At the Cannes Lions Festival of Creativity 2019, S4M announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments. Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for[…]
Cannes Lions: S4M Unveils the First Global Drive-to-Store Study Across All Media
By Nawal Es-sdiqui Press Release Jun 17, 2019
The commissioned study, The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 – 58% of the total advertising spend for the industry. This investment is expected to reach 65% by 2023, or €75Bn., a 36% growth driven by digital-to-store spending. On the occasion[…]
S4M Wins Two Accolades at the Netcomm Awards 2019
By Nawal Es-sdiqui Awards Jun 13, 2019
We are very proud to announce that our Kiko Milano Beauty Campaign has won two awards at the Netcomm Awards 2019 last May! Organized by Italian Digital Commerce Consortium Netcomm, these awards celebrate the best in digital commerce and retail in the Italian market. Being shortlisted with some of the best in the industry was[…]
S4M Launches New Multi-Store DCO ad format to help consumers identify the closest range of retailers
By Nawal Es-sdiqui News May 23, 2019
S4M announces today the release of a pioneering ad format, the Multi-Store DCO. This innovative ad format combines branded product content with a Dynamic Creative Optimization (DCO) feature to engage with consumers and help them identify the closest selection of retailers. Intuitive by design, this new format is very easy for shoppers to navigate. Within[…]
The LBMA and S4M Explain California’s New Privacy Law
By Nawal Es-sdiqui Industry Insights May 16, 2019
CCPA, California’s new privacy law, is designed to give consumers more control over their personal information and protect the data rights of California residents. The law, which is one of the strictest privacy laws to-date in the US, will have a direct impact on marketers and the digital advertising ecosystem. Learn more about CCPA and[…]
S4M expands its multichannel drive-to-store offer with digital cross-device metrics
By Nawal Es-sdiqui Press Release May 09, 2019
S4M, a leading drive-to-store platform announced today a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous customer journeys across digital devices. This move responds to a rising need in the industry as each customer’s path to purchase becomes increasingly complex. Studies have[…]
S4M wins Gold Award for eBusiness & Drive-to-Store at La Nuit des Rois 2019
By Nawal Es-sdiqui Awards Mar 15, 2019
We are delighted to announce that S4M has won the La Nuit des Rois 2019 Gold Award for Best eBusiness & Drive-to-Store solution on March 14th, 2019! Organized by French digital marketing media Viuz, La Nuit des Rois awards celebrate the best digital marketing solutions in the French market based on two major criteria: performance[…]
S4M Launches New Ad Format to Boost Store Visits with Mobile Wallet Passes
By Nawal Es-sdiqui Press Release Mar 11, 2019
S4M announces today the release of a brand-new ad format, the Pass-to-Store. The creative new ad format provides advertisers with a method to drive incremental in-store visits with smart push notifications to engage with their audience at a specific time and date. With this new ad experience, shoppers download a card with a promotion or[…]
S4M Launches Uplift Trust Global Product Feature
By Nawal Es-sdiqui Press Release Mar 05, 2019
S4M announces today the release of a pioneering global product feature, Uplift Trust, for its FUSIO by S4M platform. FUSIO by S4M is the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift rate of their[…]