As we move into November, you might notice brands launching their holiday advertising rollouts. Month-long campaigns to drive consumers into their stores for all of their holiday shopping. And while we know that eCommerce continues to grow as a method for consumer shopping, 87.6% of 2018 holiday spending was still through brick-and-mortar/ in-store retail. According[…]
[Tips] Three ways for brick-and-mortar to win over eCommerce this holiday season
By Nawal Es-sdiqui Industry Insights Nov 12, 2019
[FW500] S4M is in FrenchWeb’s FW500 ranking
By Nawal Es-sdiqui News Nov 07, 2019
We’re delighted to have been awarded the 75th position in Frenchweb’s FW500 – a list of the most dynamic companies in French tech. We’ve been shortlisted four years in a row now and couldn’t be prouder. This ranking showcases an industry in full swing, and being part of it makes us incredibly happy. Over the[…]
[S4M Stars] Christophe, Head of Delivery
By Nawal Es-sdiqui S4M Stars Nov 06, 2019
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
[Ad Format] Drive customers to your store with S4M’s new ‘Mosaic’ ad format
By Nawal Es-sdiqui Ad Format Oct 28, 2019
At S4M, we create all our ad formats with the consumer in mind. Our goal is for shoppers to engage with your ad and visit your stores. And to successfully help you do that, we’ve released a new format – Mosaic. Designed to create an immersive user experience, the Mosaic ad format merges video and[…]
[Home & Furniture] Drive more customers to your showrooms and stores
By Nawal Es-sdiqui Industry Insights Oct 17, 2019
Buying furniture is never easy. Will this armchair still be comfortable in a few months? Will that green sofa still look good in a year? Ditto that coffee table? When we buy furniture, we are signing up to live with our purchases for a while – which increases the time and effort put into our[…]
[S4M Stars] Daria, Sales Manager
By Nawal Es-sdiqui S4M Stars Oct 09, 2019
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
[Étude] Rentrée des classes : Le mobile est le meilleur ami des parents
By Nawal Es-sdiqui Industry Insights Sep 05, 2019
L’été est fini. Septembre est là. Et, pour la plupart des parents, cela est synonyme d’une seule chose : la rentrée des classes. Pour plus d’un parent sur quatre, la rentrée des classes est vécue comme un moment de stress. Qui n’a jamais été confronté aux dilemmes du choix de couleur de cahier, de marque[…]
[Partnerships] S4M Partners with zeotap to Bring Deterministic Audience Targeting to Drive-to-Store Campaigns
By Allison Moore Press Release Aug 28, 2019
S4M, a leading drive-to-store platform, announced today that they have entered into a partnership with zeotap, the global deterministic identity and data platform. The partnership will enable S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides[…]
[Corporate Video] S4M – The Drive-to-Store Platform
By Nawal Es-sdiqui News Jul 24, 2019
At S4M, we firmly believe that marketers need full visibility of the incremental impact of their digital marketing strategy. To help them drive consumers to their stores, we have created the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. Fusio by S4M, our[…]
[Infographic] The State of Drive-to-Store Advertising 2019
By Nawal Es-sdiqui Press Release Jun 28, 2019
At the Cannes Lions Festival of Creativity 2019, S4M announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments. Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for[…]