We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
S4M Stars – Veronica Gianni, Account Manager Italy
By Nawal Es-sdiqui S4M Stars Jul 06, 2020
Location targeting: rediscover your store’s dynamic catchment area in Fusio
By Nawal Es-sdiqui Product Insights Jun 29, 2020
With ever-changing mobility patterns in 2020, rediscovering the catchment area of your store is more important now than ever. The composition of the high-street has changed and understanding where these customers come from and how they move will help you identify your new catchment area. Our drive-to-store platform Fusio has a built-in targeting tool called[…]
Retail – Post-confinement consumer trends in France
By Nawal Es-sdiqui Industry Insights Jun 22, 2020
S4M partnered with insights company Happydemics to study how consumer behavior is evolving with the easing of lockdown in France. We surveyed more than 1,000 French citizens, aged between 18 and 65+, to get a view of how the crisis has impacted consumers’ habits and expectations. Here are a few takeaways: Nearly half of the people surveyed[…]
S4M Launches New Ad Format: The Expandable
By Nawal Es-sdiqui Ad Format Jun 17, 2020
Even a great ad can miss the mark if it isn’t delivered in the right context. The right format can help you effectively communicate with your consumers, helping you to reach your goal of increased in-store or online visits. At S4M we understand that an ad format can be just as powerful as the messaging[…]
S4M Stars – Gadea Rodriguez, Head of Customer Success Spain
By Nawal Es-sdiqui S4M Stars Jun 09, 2020
We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to[…]
S4M becomes JCDecaux’s global drive-to-store partner
By Nawal Es-sdiqui Press Release Jun 05, 2020
We’re very pleased to announce our new global partnership with the world’s number one outdoor advertising company JCDecaux. This partnership will allow JCDecaux clients to run their drive-to-store ad campaigns on both JCDecaux’s OOH network, and on mobile with S4M’s platform. By using both mediums at the same time, brands will be able to target[…]
The Importance of Purpose
By Nawal Es-sdiqui Industry Insights Jun 04, 2020
Last year S4M took a new approach on how we wanted to help our different communities across the globe. Whether it be helping to remove carbon emissions through our partnership with Ecotree or donating revenue to help hospitals fight COVID-19 in France, we are looking at how we can give back. Partnering with Givsly in[…]
JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile
By Nawal Es-sdiqui Press Release Jun 03, 2020
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the[…]
Learn something new about Fusio: Fusio Feedback
By Nawal Es-sdiqui Product Insights May 28, 2020
S4M is here to help brands succeed and we value your input on Fusio, our drive-to-store platform. We used to rely on you reaching out to our account management team to give us feedback – which wasn’t great for you or us. Fusio Feedback is an aspect of our drive-to-store self-service platform which will enable[…]
S4M commits to the IAB’s Transparency and Consent Framework v2.0
By Nawal Es-sdiqui News May 19, 2020
The IAB’s Transparency and Consent Framework 2.0 was rolled out at the end of April. S4M fully committed to the scheme and supported V2 from April 1. “TCF v2.0 enables consumers to grant or withhold consent and also exercise their ‘right to object’ to data being processed. Consumers also gain more control over whether and[…]