S4M – the Mobile Shopper Advertising Platform – is the first and only mobile advertising technology to connect brands with consumers, by bridging the gap between digital advertising and the real-world. S4M’s mobile-first technology is the only platform to have received the MRC (Media Rating Council) accreditation across the entire mobile user journey. Its unified technology empowers brands with full transparency and control from impression to consumer conversion (in apps or mobile sites) and physical points of sales.