The LBMA and S4M Explain California’s New Privacy Law


CCPA, California’s new privacy law, is designed to give consumers more control over their personal information and protect the data rights of California residents. The law, which is one ...

S4M expands its multichannel drive-to-store offer with digital cross-device metrics


S4M, a leading drive-to-store platform announced today a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous ...

S4M Launches New Multi-Store DCO ad format to help consumers identify the closest range of retailers


S4M announces today the release of a pioneering ad format, the Multi-Store DCO. This innovative ad format combines branded product content with a Dynamic Creative Optimization (DCO) feature to ...

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