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Press Release


S4M announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising  industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS. S4M clients worldwide can now benefit from IAS’s industry leading viewability measurement on the FUSIO campaign dashboard. IAS’ viewability solution is accredited by the[…]

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Brands worldwide can now reach mobile consumers in Snapchat with S4M’s 650 different audience segments. These hyper-precise audience segments range from gamers, millennials, music lovers, travellers, to fashion enthusiasts. This new offer also means advertisers can enrich first-party user data and execute precise re-targeting mobile campaigns in Snapchat. “Snapchat is a unique channel where young[…]

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zvelo, the leading provider of categorization services for web content, web traffic and web-connected devices, today announced that S4M – the mobile-native ad tech company providing a premium programmatic platform for advertisers and brands – has successfully deployed zvelo’s new Invalid Traffic (IVT) dataset to combat ad fraud. The IVT dataset – part of zvelo’s[…]

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Ipsos, leader des études en France, et S4M dévoilent les résultats du premier baromètre post-test de campagnes mobiles in-app. Dans un climat pourtant peu favorable à la publicité, l’étude révèle que les campagnes mobiles in-app ont un réel impact sur la manière dont les marques sont perçues par l’utilisateur et sur l’incitation à l’achat.  Le[…]

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