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More than 60% of travelers are using mobile apps while traveling, presenting a tremendous opportunity for travel retail advertisers. Understanding travelers’ behavior is equally important to consider when developing efficient and hyper-personalized digital advertising strategies. Therefore, it is imperative for brands to develop a tailored digital strategy for this space, separate to the way they[…]

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S4M is excited to renew our French Tech Pass again this year and to be a part of this international community. Designed for innovative, fast-growing entrepreneurs and startups, La French Tech aims to encourage international entrepreneurs with bold projects. It targets innovators from all over the world as part of an effort to accelerate the[…]

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Brands worldwide can now reach mobile consumers in Snapchat with S4M’s 650 different audience segments. These hyper-precise audience segments range from gamers, millennials, music lovers, travellers, to fashion enthusiasts. This new offer also means advertisers can enrich first-party user data and execute precise re-targeting mobile campaigns in Snapchat. “Snapchat is a unique channel where young[…]

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S4M, a mobile programmatic platform, released a study, “In-App Mobile Advertising Impact” in partnership with IPSOS, a leading research company based in France with representation in 88 countries focused on understanding consumer behaviour. The study evaluates how advertisers should invest in mobile campaigns to attain the best results. The in-app environment is a context inherently[…]

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It is no secret by now that mobile programmatic is indispensable in the advertiser’s media plan today. When accomplished correctly, brands can reach their intended customer in the most receptive moment to convert an intention into a transaction. Despite the increasing prominence of mobile programmatic, some brands are still on the fence and not yet[…]

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