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S4M is now the first SaaS platform for mobile to measure in-store visit attribution for mobile campaigns worldwide. S4M, a leading mobile programmatic technology company, announced today a partnership with location data provider Factual to integrate its location data in S4M’s FUSIO platform for clients worldwide. FUSIO clients will be able to access Factual’s measurement[…]

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S4M, a mobile programmatic platform, released a study, “In-App Mobile Advertising Impact” in partnership with IPSOS, a leading research company based in France with representation in 88 countries focused on understanding consumer behaviour. The study evaluates how advertisers should invest in mobile campaigns to attain the best results. The in-app environment is a context inherently[…]

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It is no secret by now that mobile programmatic is indispensable in the advertiser’s media plan today. When accomplished correctly, brands can reach their intended customer in the most receptive moment to convert an intention into a transaction. Despite the increasing prominence of mobile programmatic, some brands are still on the fence and not yet[…]

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Advertisers are no stranger to the necessity of delivering receptive personalized messaging on mobile. Today, this is possible through leveraging unique user behavioral and location data from mobile devices and the widely adopted use of dynamic creative optimization (DCO) technology. Here are 5 tips to leverage DCO in mobile campaigns to engage with mobile users[…]

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