CPLP - Cost per landing page
Advertisers need transparent visibility into mobile campaigns to better understand today’s hyperconnected consumers. While fraud cannot be eliminated, it can be flagged so advertisers are not paying for it! The good news for advertisers is that you can and should have zero-tolerance for fraudulent traffic in mobile campaigns.
S4M is introducing the CPLP buying model for advertisers to better evaluate and pay for mobile campaigns based on user arrivals on the landing page or app opens. As the only technology accredited by the MRC we can offer advertisers peace of mind across the entire mobile user journey.
It’s time to adopt a buying model that evaluate human engagements and puts the user experience at the heart of your campaign success metrics. Start paying for user engagements and stop paying for fraud altogether.
For both mobile web and in-app environments
Media Rating Council (MRC) Accreditations