CPLP - Cost per landing page
Advertisers need transparent visibility into mobile campaigns to better understand their consumers engagements. We know fraud cannot be eliminated, but it can be flagged so advertisers are not paying for it!
S4M is introducing the CPLP buying model where advertisers pay only when users have arrived on the landing page or in an app. As the only technology accredited by the MRC we can offer advertisers peace of mind across the entire mobile user journey.
It’s time to adopt a buying model that evaluate human engagements and puts the user experience at the heart of your campaign success metrics. Start paying for user engagements and stop paying for fraud altogether.
For both mobile web and in-app environments
Media Rating Council (MRC) Accreditations