MOBILE ADVERIFICATION SCORE BY S4M
The Mobile AdVerification Score by S4M was created to evaluate the genuine delivery of each ad impression and clarify the sources of loss within digital mobile campaigns. S4M combined three major criteria to create the AdVerification Score including brand safety, device-targeting, and viewability. This Score was created after an extensive global study conducted on a sample of one billion mobile ad impression across 30 campaigns.
The story of the 3 wise monkeys
Get what you paid for
Let’s take a closer look
Our 2015 AdVerification study was conduced on a sample of 1 billion ad impressions in two ad display format: HTML5 and static. Here is what the Three Monkeys discovered
So close to perfect!
Oops, that's a bad sign for brands...
Ads displayed on
Almost there ... but not quite
We can do better!
Fully delivered ads
Oops, that's a lot of ads lost in heaven!
Still some room for improvement!
The Adverification Score - Q2 2015 edition
The AdVerification Score incorporates comprehenseive criteria for Brand Safety, Viewability and Device Targeting: it provides a concrete overall value for each campaign.
1 billion impressions – 30 campaigns
*How do we calculate the AdVerification Score? We collect inadequate adrequests based on each individual criterion. The AdVerification Score is a global campaign quality value determined by the weight average of the above-mentioned criteria.
This initiative is brought to you by S4M : We Make Mobile Perform.It’s time to OPEN the black box, SHARE transparency, and GAIN trust in the ecosystem.
No apes were harmed during this study.