• MOBILE ADVERIFICATION SCORE BY S4M

The Mobile AdVerification Score by S4M was created to evaluate the genuine delivery of each ad impression and clarify the sources of loss within digital mobile campaigns. S4M combined three major criteria to create the AdVerification Score including brand safety, device-targeting, and viewability. This Score was created after an extensive global study conducted on a sample of one billion mobile ad impression across 30 campaigns.

The story of the 3 wise monkeys


BRAND SAFETY
BRAND SAFETY

BRAND SAFETY

The Monkey excludes incentivized, unwanted, bot originated traffic.

DEVICE TARGETING
DEVICE TARGETING

DEVICE TARGETING

The Monkey detects wrong device targeting when the ad is not playable.

VIEWABILITY
VIEWABILITY

VIEWABILITY

The Monkey ensures that each ad is fully loaded +1sec.

Get what you paid for


Let’s take a closer look

Our 2015 AdVerification study was conduced on a sample of 1 billion ad impressions in two ad display format: HTML5 and static. Here is what the Three Monkeys discovered

BRAND SAFETY

BRAND SAFETY

STANDARDS

Deliberate Traffic

HTML5 FORMAT

95.1%

So close to perfect!

VS

STATIC FORMAT

61.1%

Oops, that's a bad sign for brands...

DEVICE TARGETING

DEVICE TARGETING

STANDARDS

-

Ads displayed on

appropriate devices

HTML5 FORMAT

91.1%

Almost there ... but not quite

VS

STATIC FORMAT

92.9%

We can do better!

VIEWABILITY

VIEWABILITY

STANDARDS

-

Fully delivered ads

HTML5 FORMAT

80.9%

Oops, that's a lot of ads lost in heaven!

VS

STATIC FORMAT

94.8%

Still some room for improvement!

The Adverification Score - Q2 2015 edition


The AdVerification Score incorporates comprehenseive criteria for Brand Safety, Viewability and Device Targeting: it provides a concrete overall value for each campaign.


1 billion impressions – 30 campaigns

Global Adverification Score*

global_adverification_score

872/1000

vs_adverification_score

vs_adverification_score_ho

Global Adverification Score*

global_adverification_score_2

627/1000

*How do we calculate the AdVerification Score? We collect inadequate adrequests based on each individual criterion. The AdVerification Score is a global campaign quality value determined by the weight average of the above-mentioned criteria.

This initiative is brought to you by S4M : We Make Mobile Perform.It’s time to OPEN the black box, SHARE transparency, and GAIN trust in the ecosystem.

No apes were harmed during this study.