• BLOG

Last week was the fifth annual MOMA awards ceremony at the Emirates Stadium in London to celebrate the most innovative and inspiring campaigns, brands, and agencies in the mobile industry. We had a fantastic evening celebrating everyone. This year our campaign for Subway was nominated in four different categories. We are so proud to have[…]

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We conduced a study on 92 mobile programmatic campaigns across Europe, US, and APAC between June 2016 to February 2017. The results were compared to a similar research conducted last year. The study evaluated three key indicators, fully rendered impressions, fraudulent clicks, and mobile landing page arrivals to observe the state of ad fraud in the industry.[…]

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S4M launches a brand new mobile advertising offer, the Adbot, to leverage the rise of chatbots and redefine brand engagements. With this offer, advertisers can reach users across a vast selection of publishers and direct them into the Messenger App to carry out a personalised conversation in real-time. Lancôme France and ZenithOptimedia (Publicis Media) is debuting[…]

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Milan, Italy, March 29th, 2017 – S4M (Success for Mobile), a mobile ad tech company founded in Paris, France, is growing its businesses in Italy with the opening of a new office and two senior hires. This new development comes as a series of successful expansions for the company to London, Düsseldorf, and most recently[…]

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Introducing Mobile Truths… Mobile Truths is a series of spontaneous interviews from with different people from S4M to share their insights on the mobile programmatic ecosystem. In the first of the series, Stanislas Coignard, Chief Strategy Officer at S4M, takes a few minutes to talk about some of the biggest challenges faced by advertisers in the fast[…]

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S4M vous donne rendez-vous le mardi 25 avril à partir de 8h dans le mythique salon de thé Angelina Paris pour une présentation en avant-première de deux études exclusives sur la publicité mobile. Evénement réservé aux annonceurs. La fraude est l’un des sujets les plus importants pour les annonceurs qui investissent dans le media mobile.[…]

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Introducing a brand new mobile ad format by S4M – The Travelling. This format will help brands reimagine the mobile user experience and offers another exciting way to engage with consumers on their smartphones. Users can literally ‘travel’ or scroll within a dynamic video format for a truly hands-on experience. With this discovery-based tactile format, brands[…]

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Try out your newest pair of DIY VR glasses to experience a sensational universe! In the mood for discovery? Download Within for VR content from the world’s finest VR creators.       Otherwise try something more exciting and experience Cedar Point’s newest roller coaster Valravn!       If you are in a gaming[…]

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