• BLOG


More than 60% of travelers are using mobile apps while traveling, presenting a tremendous opportunity for travel retail advertisers. Understanding travelers’ behavior is equally important to consider when developing efficient and hyper-personalized digital advertising strategies. Therefore, it is imperative for brands to develop a tailored digital strategy for this space, separate to the way they[…]

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We are proud to announce that S4M has won two gold awards at the MMA Smarties Awards for the EMEA! Organized by the Mobile Marketing Association, the Smarties Awards recognize the best mobile advertising campaigns in the region, celebrating innovation, creativity, and success. For the second year in a row, we are honored to attend[…]

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S4M announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising  industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS. S4M clients worldwide can now benefit from IAS’s industry leading viewability measurement on the FUSIO campaign dashboard. IAS’ viewability solution is accredited by the[…]

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S4M is excited to renew our French Tech Pass again this year and to be a part of this international community. Designed for innovative, fast-growing entrepreneurs and startups, La French Tech aims to encourage international entrepreneurs with bold projects. It targets innovators from all over the world as part of an effort to accelerate the[…]

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Snapchat introduced Stories to its product features in late 2013, since then other social media channels like Instagram has followed suit. Stories is now the new standard of how mobile users are consuming content whether it is in Facebook, Instagram, WhatsApp or Messenger. With this insight, S4M’s Studio developed a brand new mobile ad format[…]

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Brands worldwide can now reach mobile consumers in Snapchat with S4M’s 650 different audience segments. These hyper-precise audience segments range from gamers, millennials, music lovers, travellers, to fashion enthusiasts. This new offer also means advertisers can enrich first-party user data and execute precise re-targeting mobile campaigns in Snapchat. “Snapchat is a unique channel where young[…]

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