• BLOG


Snapchat introduced Stories to its product features in late 2013, since then other social media channels like Instagram has followed suit. Stories is now the new standard of how mobile users are consuming content whether it is in Facebook, Instagram, WhatsApp or Messenger. With this insight, S4M’s Studio developed a brand new mobile ad format[…]

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Brands worldwide can now reach mobile consumers in Snapchat with S4M’s 650 different audience segments. These hyper-precise audience segments range from gamers, millennials, music lovers, travellers, to fashion enthusiasts. This new offer also means advertisers can enrich first-party user data and execute precise re-targeting mobile campaigns in Snapchat. “Snapchat is a unique channel where young[…]

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S4M continues expanding activities in Europe with a new office in Madrid, Spain since early 2017. After only 6 brief months, our Spanish office is already working with more than 15 advertisers and major media agencies in the market. Leading this expansion is Maxime Noizat, Country Manager of S4M Spain. Maxime started his career in London at[…]

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S4M is now the first SaaS platform for mobile to measure in-store visit attribution for mobile campaigns worldwide. S4M, a leading mobile programmatic technology company, announced today a partnership with location data provider Factual to integrate its location data in S4M’s FUSIO platform for clients worldwide. FUSIO clients will be able to access Factual’s measurement[…]

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S4M vous donne rendez-vous le jeudi 21 septembre à partir de 8h dans le mythique salon de thé Angelina Paris pour un petit-déjeuner spécial drive-to-store. Evénement réservé aux annonceurs. Le mobile est enfin reconnu comme le seul moyen de réconcilier on et offline : les retailers l’ont bien compris et 98% d’entre eux investissent d’ores et[…]

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S4M will be at Dmexco 2017 this year. Will you be there? We want to meet you, book a meeting with us to learn about the latest mobile advertising trends!! Are you an advertiser? Ask for a demo of our fullstack technology, FUSIO by S4M. Are you a SSP? Discover our mobile-only DSP. Are you[…]

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S4M, a mobile programmatic platform, released a study, “In-App Mobile Advertising Impact” in partnership with IPSOS, a leading research company based in France with representation in 88 countries focused on understanding consumer behaviour. The study evaluates how advertisers should invest in mobile campaigns to attain the best results. The in-app environment is a context inherently[…]

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zvelo, the leading provider of categorization services for web content, web traffic and web-connected devices, today announced that S4M – the mobile-native ad tech company providing a premium programmatic platform for advertisers and brands – has successfully deployed zvelo’s new Invalid Traffic (IVT) dataset to combat ad fraud. The IVT dataset – part of zvelo’s[…]

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